Problems Caused By The Pan-entertainment Of Webcast Platform And Countermeasure Study

In recent years,the rapid rise of network broadcast,has become one of the hottest industries,2016 is known as the "live the first year",a large number of network broadcast platform to emerge.However,the rapid development of the webcast platform has become a new carrier of "pan-entertainment",and led to many problems: the proliferation of entertainment content,and excessive entertainment jurisprudence involving repeated acts of violence,or even illegal criminal behavior.If any of its development will cause serious harm to the community,actively respond to solve the issue caused by the network broadcast platform pan-entertainment is being of urgent.This study uses the method of literature analysis,questionnaire survey method,content analysis method.The development of the webcast platform,the specific problems of pan-entertainment,as well as the user's cognition,attitude and behavior on the network platform is investigated.On the basis of the above analysis,this paper analyzes the causes and solutions of the problem of pan-entertainment in the webcast platform.Paper consists of five parts:The first part is the introduction,elaborates the background and the reason of the topic,defines the concept of pan-entertainment,analyzes the concept and type of the webcast platform,and briefly introduces the present situation of pan-entertainment research,research significance and research methods.The second part of the paper outlines the rise,development and prospects of the current network broadcast platform.The third part combined with the development status quo of network webcast platform,expounds the pan-entertainment performance of platform,not only affirmed positive impact in the pan-entertainment,but also using the content analysis method,the selected study sample for quantitative analysis,the sample through the theme of the reports and reported object category construction,summarizes the network webcast platform pan-entertainment caused problems andproblems maker The fourth part analysis the reasons cause the platform pan-entertainment from three angles of the audience,the anchor and the platform,combined with the background of social economy,social culture,social psychology,network environment.The fifth part puts forward the countermeasure of the problem of pan-entertainment caused by the network broadcasting platform from the government and the platform through the relevant theory and investigation,which expounds the advantages of the existing policy and points to optimizing,the approach in line with the Internet thinking "grooming" of the platform,play a positive role in entertainment,the development of the potential of the webcast platform and reasonable control of problems caused by network broadcast platform pan-entertainment.With the cultural industry marketizing,the social environment changing,and the opening up of people's thinking,the gradual emergence of pan-entertainment phenomenon led to many problems,eroding the public and society.As a new medium,the webcast platform has certain advantages and good development owing to the virtue of its characteristics,but the rapid emergence of pan-entertainment phenomenon also raises many problems.Through the understanding of live webcast platform pan-entertainment problems and the analysis of the causes,this research puts forward two solutions:The government should optimize the current relevant laws and regulations,focus on the long-term development of the school of media literacy education and the humanities.Meanwhile,the live online platform should improve the quality of live content with the government according to the audience's demand,constantly develop their own potential,control and ease the problems caused by Pan-entertainment,while avoiding disadvantages,to make broadcast industry to flourish and to benefit society.