The Research On The Evolution Of Content Production Mode Of Webcast Platform In China

This paper studies the connotation,form,advantages and disadvantages of UGC,PGC and PUGC in the live industry through literature analysis,data analysis and comparative research,and analyzes the reasons for the evolutio n of content production mode of webcast platform developed from UGC to PGC,PUGC.This paper takes the content production mode of the webcasting platform as the research object,so as to provide a reference for the sustainable development of the domestic l ive industry,and for the research of the live phenomenon and the research on the Internet content production.Strong social UGC live content cost less and is produced fast so that meet the market demand in the early stages of the development of the indust ry,and everyone can perform and real-time interactive to release people's performance desire.UGC has also brought a variety of chaos: Superficial vulgarity,invasion of privacy,live fake and so on.With the external impetus and industry development needs,the platform gradually moves towards PGC,PUGC professional road.For users,PGC content value is high,in line with viewing habits;For the platform,PGC is conducive to their own control content core,rich business model.But compared with UGC,PGC has changed the interaction with the audience,and therefore also suffered a new development dilemma: artificial reality may lead to performance no longer has control magnetic force;Recommended failure,because emotional companionship is what users need;Erotic restrictions make PGC a dance with shackles.PUGC,which has higher quality than the UGC and less risk than the PGC,conforming to the development trend of the Internet era,bring more possibilities to the broadcast industry.The effect of PUGC fans help the platform quickly gather traffic,and professional trainings help anchor better development,but PUGC also has its own shortcomings: Too much rely on the network red anchor dependence,and the platform itself "stars-making " mechanism is not mature;Besides,use individual users as content creation subject,it has a single form.The evolution path of network broadcast platform content production mode is from the main UGC to PGC and PUGC.The change external facts mainly reflected in the four aspects: politics,economy,society and technology.For the platform itself,it is to improve the quality of the content and enhance the user's stickiness;to strengthen the platform characteristics,to create brand differentiation;innovative i nteractive form,explore the profit mode.When comes to the future of the three forms,you can use the words of Zhou Jian,a YY general manager,to sum up: the popular UGC is on the bottom,the professional guidance PUGC is on the backbone layer,the high-quality customization live PGC is on the top floor.