| From 2016 to now,there has been no sign of a recession in the boom of webcasting,with live broadcasts by stars and live broadcasts by amateurs.With its unique charm,live broadcasts attract all sectors of society to compete first.In addition to some software applications that specialize in live broadcasting,such as Yingke and Huajiao,Taobao and other e-commerce companies have started to live.Live streaming has become an important way for all walks of life to show themselves and promote their brands.The development of science and technology has provided us with convenient conditions.As long as there is a smart phone and a network,a live big show can be opened anytime,anywhere.It can be said that it has now entered the era of live broadcasting.The PGC live broadcast was also developed in this trend,not only does not lose live on TV,but also injected a fresh blood for the mixed live broadcast market.This article adopts a combination of empirical research and literature analysis.Based on the author's live broadcast experience and live work in the NetEase news client's internship process,he uses the theories of social networks,media economy,and news dissemination to discuss the PGC in the live webcast.The status quo of the live broadcast and the development strategy,the development strategy derived is the innovative result of this research.Compared with traditional live TV broadcasts and other live entertainment broadcasts,live broadcasts of PGC live broadcasts are completely different in meaning.The core of the model is content professionalism,comprehensive audience,immediate participation and interaction,and it also conveys a lot of meaning.Can be used for secondary propagation of information.Through careful planning,the rich on-site information is delivered to and off-site,on-line and off-line in a variety of presentation modes,and live information is delivered and diffused under the instant interaction of a large number of audiences.However,at the same time,there are certain problems in this model,which need to be avoided in actual operations.For example,in the case of secondary dissemination,the audience cannot directly and directly obtain useful information in the live broadcast.As a form of live broadcasting combined with activities and targeting tens of thousands of online audiences,the professionalism of PGC live content is also likely to be its most advantageous competitive advantage in webcasting.In the long run,if PGC is to grow its strength in order to retain its place in the live webcast,in addition to its own efforts,it must also learn from other successful live broadcast models in order to continuously improve its development. |
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