Space Production And Reproduction Of Network Broadcast

Since the end of 2015,with the development of Internet technology and mobile media,live streaming has become a part of modern People's Daily life.The categories and functions of live streaming have been constantly improved,which has provided convenience for People's Daily life in various aspects to a certain extent.This paper mainly studies from two aspects: first,the production process of direct broadcasting space and the factors that affect it in the production process(this is the Angle of space as a social product),that is,space is the result of social practice;Second,as a new place for social practice,network broadcast space contains the flow of various relationships in its operation.In this process,it also forms new social relationships and produces space of other meanings.Webcast space not only is the product of social life,and as a production tool of the Internet age,visibility,randomness,functional and tool characteristics,the author combined with China's current network broadcast this popular phenomenon,in the space perspective to explore the webcast blend under the level to the social life of cultural meaning and the related problems.This paper takes lefebvre's spatial theory as the basic starting point,relies on the "one live broadcast" platform,and selects 6 beauty makeup marketing bloggers as the research object based on the factors of commercial value,number of fans and gender.In this paper,first of all,by watching its live broadcast and combining with the method of literature research,the representation of the space construction is investigated from the aspects of spatial form,technical device and personal impression management of anchors.Secondly,by in-depth interview,we interviewed 10 people who watched the live broadcast of beauty makeup and generated consumption behavior.Combined with hall's coding and decoding theory,we explored the relationship between the audience's decoding activities in the space and the reproduction of spatial meaning.Two different decoding methods produced different meaning Spaces.Finally,from the perspective of modernity,this paper expounds the positive significance and existing hidden dangers of network broadcast,and makes some reflections on the production of modern social space.Production contains two parts: physical space production and meaningful space production.Network through the study found that live space production as a new type of social space,not only to a certain extent,replace the function of offline entity stores,as a kind of break the shackles of time and space and space exists,it is communication between individual and individual,individual and others provides a new way,become a kind of meet construction and promote the spirit of the individual self imagine space of multiple social relations of social space.Live web space is a microcosm of the contemporary social existence,confirmed in its social progress and lead diverse aesthetic bloom,but it as a new type of space,the space inside and outside how to run and the relevant provisions of the laws has yet to be perfect,so it also triggered a series of problems,such as Volkswagen excessive consumption,space needs to improve construction of internal order...