Analysis On The Content Production System Of The Live Streaming Platform

In 2016,webcast has grown up to be a new occupation in the field of pan-entertainment following VR,quadratic element,Internet stars and other industries.With the development of the mobile internet technology and the Web2.0 technology,especially with the popularity of the 4G network,the live network broadcast market has shown explosive growth in recent years.Webcast in China stems from show platforms.Paying tips is still the primary source of profit till now.But its negative impacts on-morals,policies,user quality,and brand image etc have gradually exceeded its significance of profit.The show models need transformation,during which technology innovation,and content production are the key problems to be solved urgently.“Ying Ke" as a new star from the live broadcast platforms,displays many new features.Despite its rapid development,it is immature in its infant stage.There exist many problems in its content exploration of profit model,including the monotony of profit model,cut-throat competition,weak supervision and technology limitation.The paper takes“Ying Ke" as the object of the study and adopts the methods of internet observation and interview.This article starts from the perspective of content production,and tries to explore the development path of "Ying Ke" and other webcasts,specifically analyzed the background and status quo of the live streaming,content producing model,business attribute,potential problems in live streaming platform and the optimized way of the content production and its management scheme of live streaming platform,This paper tries to analyzethe reasons of the development and popularity of the network broadcast platform,the current problems in the platform and the corresponding countermeasures from the basic content production.The possible implications for the orderly development of the live broadcast platforms in our country are discussed,and solutions to the production of the live broadcast platforms in the time of social media is further put forward.The key to a sound and orderly development of live streaming is the consciousness and initiative of the platform itself.Efforts should be devoted to the constant exploration of the content,attempting various “live stream +”models with the purpose of the profit realization of flow through different channels,speeding technology innovation and enhancing “APP” mobile terminal construction.Meanwhile,appeal to the relevant departments of the nation should be made to establish related laws and regulations and specific punishment measures.Only a joint effort can guarantee an appropriate solution to the problems and a better prospect for live streaming industry.