Reconsidering The Effective Guidance Of Public Crisis From The Polluted Songhua River

Once some scholars pointed out we were facing to the crisis time, the frequent crisis especially public crisis give the human society huge harm. Our country ,after experiences the SARS crisis, takes the crisis domain gradually the correlation research, but in the last few years our country still had many deficiencies to public crisis processing, soon appeared "Thunderbolt Law " To be supposed to also not entirely as desired. Therefore, further studies suits our country national condition the public crisis to be supposed also to have very big space to the mechanism.At present, the crisis domain research mainly concentrates in the management science aspect, launches the discussion obviously from the dissemination study angle deficient. Actually, the public crisis time public opinion has the very important function regarding the crisis progress, the success public opinion guidance costs lest, and effective solution crisis advantageous tool. We have the necessity to unify our country crisis public opinion guidance under the traditional pattern and new situation some characteristics, carefully examines the aspects which the crisis public opinion guidance needs to improve.This article mainly discuss from the model of the polluted Songhua River, the public crisis case to embark, carries on the public opinion guidance in light of this through the multianalysis crisis event the characteristic and the effect, further explains under the new situation of the public crisis public opinion guidance significance and the pressure. Then, bases our country's special historical perspective, after reorganize new goods come into the market China to be established until now, our country carries on the public opinion guidance to the public crisis the mentality. Finally discusses the government, the traditional media, the network media in the crisis public opinion guidance aspect development space, and proposed specifically the careful plan separately.