Research On The Image Of The Mainland In The Internet Media In Taiwan

Since the new period,the Internet has been blowout.Since the media has come to the fore,it has become an important way of daily communication as well as the rapid integration of people's life.Compared with the traditional media,network media has the characteristics of wider spread,more information,more timely information release and feedback.And the development of the network is playing an increasingly important role in the communication between the two sides of the Taiwan Straits.It is a bridge between the people of the two sides of the Taiwan Straits to understand each other and enhance their friendship.For a long time,the views and comments of the people of Taiwan on the mainland were imprisoned in the "stereotype".After 2008 the Kuomintang hold the helm,warming ties.At the same time,the network has also achieved leaping development.In recent years,smart phones and wireless networks have entered into people's lives,making people's vision more open.In 2016,Taiwan after the third ruling party,the Democratic Progressive Party once again became the ruling party,after the Democratic Progressive Party authorities on the mainland policy and new changes.We know that the development of the cross-strait relations is deeply influenced by the political factors.It is of great strategic significance to let the people of Taiwan understand the real continent.Therefore,the Taiwan area "," the image of study is very necessary,based on the network media as the starting point,select the "news network","free times electronic newspaper" as a sample,take a comprehensive and empirical analysis of qualitative and quantitative analysis method of target content,explore the "image," the present situation and the influence factors in Taiwan,the direction of publicity,and provides some solutions.The study found that mainland reports in Taiwan media are the result of the combined effects of various factors,and the images constructed by different media are different.The image of the mainland built by the media is deeply influenced by many aspects such as politics,economy,culture and social consciousness.Among them,political factors play an important role,and most mainland reports have strong ideological color.After the comparison and analysis of the samples,we found that the mainland news on the two websites of the United News Network and the free times electronic newspaper showed abundant flow,uneven types of issues,and the characteristics of the nature distribution.There is little difference in the distribution of News Traffic and news categories between the two networks,but the difference is more significant in the nature of news and the way of news expression.On the whole,the United Network has built a positive image of the increasingly strong national strength and the continuous improvement of people's living standards.The free net has created a mainland image lacking democracy,polluting the environment for economic development,social contradictions and low population quality.