The Chinese Mainland Image Research Of Taiwan Media Under The New Situation

The Kuomintang started ruling Taiwan since 2008, the Taiwan authorities have a principled policy change to the Chinese mainland, the relations of cross-Strait relations have shown a new trend of interaction,this situation is defined the new situation of cross-Strait.However, for a long time,the exchange of information on both sides is not smooth and the cognitive impairment of Taiwan independence forces making the Chinese mainland image to the people of Taiwan has a great deviation to the actual situation, forming a rigid subjective perception and stereotype to Chinese mainland.These impressions are so ingrained that has seriously hindered the further development of cross-Strait relations.Because of the lack of communication with Chinese mainland,the cognitive of people to the image of the Chinese mainland is impacted from the construction of the Chinese mainland’s image directly.According to the survey, Taiwan’s major newspapers provide a wealth of information for the people of Taiwan from the Chinese mainland.It can be said, because the cross-Strait exchanges is not smooth,the shaping of the image of the Chinese mainland in Taiwan newspaper is decisive to the cognitive of the Chinese mainland of Taiwan people,it affected the identity and belonging of people in Taiwan to the Chinese mainland directly.In order to do some empirical analysis,we take "China times" and "Free times" as an example using the way content analysis,text analysis and so on in this study, we can found the real problems of the Taiwan media in building the image of the Chinese mainland,explores the factors of impacting the the construction of the Chinese mainland’s image,analysis the affection to the cross-Strait relations of the image of the Chinese mainland,provide help to making the cross-Strait relations more smooth.This article is mainly composed of three parts in introduction, body and conclusion.Introduction part mainly includes the sources of topic selection, research status and related concepts, on which to put forward the research significance, the way of thinking and the research innovation.The first part introduces the Chinese mainland‘s basic status of Taiwan media image construction.Firstly,this article describes the Chinese mainland’s image in people of Taiwan using the objective data; Secondly,we sums up three different image of the Chinese mainland from 1949 to 2008.Finally, we sum up the Features of the Taiwan media to construct the image of the Chinese mainland.The second part mainly analysis the basic status of the Chinese mainland’s image in Taiwan.In order to confirm the research content in the first part,we analysis the construction of the Chinese mainland in new era by way of case analysis.First of all, we use content analysis as the research method to find the research samples: "The China times" and "The Free times".We count out the identity and role positioning of the Chinese mainland in Taiwan media,the number’s change of news,the frequency of the report topics from the Chinese mainland in Taiwan media. And then, this article also sums up the feature of the newspaper’s symbol language using the method of text study from four aspects.The third part is mainly to think deeply on the Chinese mainland’s Taiwanese media image.First of all, the article analysis the influencing factors of the Taiwan media image. Secondly we will sum up the existing media image will bring what kind of influence to the construction of the Chinese mainland in Taiwan media.Finally, we will summarize the significance to practical journalism of the related research.