Research On The Spread And Governance Strategy Of WeChat Rumor

Rumor is a historical proposition since ancient times.From the oral communication of traditional society to the spread of modern society,the carrier of rumor has changed,but the negative social effects brought by rumors are always there.Especially the high popularity of the Internet era WeChat platform,let WeChat rumors showing viral proliferation and fission type growth,not only influence public opinion,causing a series of network cluster events,even destroy social harmony and stable development of society become a great hidden danger.It can be said that the management of the WeChat rumor has no time to delay.At the same time,the WeChat rumor governance,as an academic proposition,has received unprecedented attention in the academic world.At present,there are many masterpieces in the academic circles about the governance of WeChat rumors,but they mostly start with the analysis of the causes of WeChat rumors,and put forward corresponding governance strategies.These analyses are mostly empty and ubiquitous,and lack of operability,pertinence and effectiveness.This paper focuses on the typical case of WeChat rumors in recent years as the research object,combs the propagation process of WeChat rumors,rumors and analysis of WeChat chain communication structure and the characteristics of the stage,while the introduction of disaster "chain cutting disaster mitigation strategy,put forward stage WeChat rumors chain management strategy.This strategy starts with WeChat users,WeChat platform,media and government,and tries to build a strategy of omni-directional linkage governance.In order to realize the effective linkage of multi and WeChat users to improve their scientific literacy and media literacy,in order to improve the users of information discrimination;WeChat platform to improve the management mechanism of WeChat users and WeChat public operations mechanism,in order to strengthen the management mechanism of rumor WeChat platform;the mainstream media to effectively open up the "two public opinion field",the government should take the initiative to get rid of the rumor "Tacitus trap",in order to reshape the mainstream media and the credibility of the government.The proposed strategy is more operational and pertinent,so that the governance is more reasonable and effective.