Rumor Governance Of The Joint Anti-rumor Platform In The Mobile Internet Era

Rumors are social signs of a period of uncertainty and inadequate information.In the process of comparison between the public’s own knowledge and the government’s public information,if online rumors are repeatedly verified by reality,and public information is corrected and revised again and again,trust and distrust problems begin to appear.Trust in this game process highlights a questioning behavior,which expresses the public’s uncertainty in "trust" in the process of information dissemination and the accompanying changes in psychological activities and behavior patterns.Trust perception is an important factor in the spread of online rumors and anti-rumors on social media platforms.In the era of mobile internet,the subjective status of audiences has become increasingly prominent.In the public opinion risk of sudden public events,the uncertainty of information flow has gradually transformed It is a crisis of public trust in the government’s governance capabilities.This article selects the case of China Internet Joint Rumor Refutation Platform as the research obj ect,and explores the relationship cognition and path dependence of public trust construction by state agencies and civil society in the process of network rumor governance through the QCA method.The research conducted a more systematic,clear and qualitative comparative analysis(cs-QCA)of a total of 48 cases of rumor rejection selected by the China Internet Joint Rumor Refusal Platform,and used "rumor rejection subject","rumor rejection content","rumor rejection strategy",and "rumor rejection method","emotional type",etc.as explanatory variables,specifically examine the key reasons for the construction of audience trust perception in the process of disseminating rumors on the Internet,examine the factors that affect people’s trust evaluation in the process of disseminating rumors,and the combined path of different influencing factors,Internet rumors Governance promotes information disclosure and the dimension of information flow cuts into trust construction.What are the advancement space and path dependence?Based on the evolution of the media ecological structure under the mobile internet technology,this article attempts to explore the influencing factors and possible condition combinations in the process of dissemination of information dissemination of rumors on the Internet,and reflect on the rationality of Internet rumors governance practices in the era of social media.The article systematically compares the research data of multiple cases and analyzes the respective advantages of complex social factors with the help of set theory.After analyzing the dissemination mechanism of Internet rumor-defying cases,it is found that the question of whether trust can be constructed is essentially based on whether the information works or not,and the state agencies are still the main actors in the governance of Internet rumors in which information is disclosed.In the process of dissemination of rumors and trust construction,effective rumors refutation strategies and objective and neutral content of rumors are displayed through rich graphics and text,which can better realize the audience’s trust and perception of the content of rumors and the subjects of rumors,but currently there is no penalty for online rumors.Abandon the compulsory governance model thinking stereotype or even institutional inertia.We should verify the intermediary trust of the "uncertainty" of information through attribution or attribution based on indirect evidence,instead of applying practical strategies to terminate the rumors.Trust and distrust flow and slide within the threshold,emphasizing the shift to a "flexible"governance model with service and supply as the core of multiple participation,aiming to provide corresponding remedial measures for rumor governance cases and identify the trust of key communication nodes Risk treatment.