Under The Perspective Of Social Governance, The City Party Newspaper WeChat Spread Investigation

The Communist Party of China put forward in the third Plenary Session of the 18th CPC Central Committee,the promotion of national governance systems and governance capacity modernization.To highlight the process of social governance,diversification and interaction,in particular to improve grassroots integrated service management platform,encourage and support all aspects of society,strengthen the construction of communication channel.The city party as a grass-roots social mainstream media,quantity,wide distribution with the spread of advantages,and the masses in the foundation,should become an important subject in the grass-roots social governance and driving force,but from the current reality of grassroots social governance,apparently failed to play its important role in the party,in the group is still marginalized,the grass-roots party newspaper WeChat also failed to the public in the new media environment to achieve the transformation and upgrading of the media,its influence and spread of power failed to get promoted.Thus,this paper makes a contrastive analysis of social governance of the city party WeChat public number of role expectation and the city party WeChat public number based on grassroots social Governance in the dissemination of the status quo,to explore the relationship between the whether the match is put forward on the basis of grass-roots party,the role of WeChat public promotion path.In this paper,the role of the city party system will WeChat public number in social governance expectations expressed as three levels,namely the subject of grassroots social governance,participation and is an important force to promote social governance;is the object of grassroots social governance,its construction is an important part of grassroots social governance,to a certain extent,reflect the development level the degree and the present situation of grass-roots social governance;is the carrier of grassroots social governance,as the extension and transformation of the traditional city party,provides an open interactive platform for grassroots social governance.Three aspects of the role expectation gives a clear analysis framework,and then to 21 domestic City Party WeChat public number one Push content as the sample month,from the interface analysis,content presentation,interactive on three aspects,the specific design for the implementation of the city party WeChat opened to the public number time,image,push,question type,degree of localization,content sources,title words present,message reply mode,reading point praise is equivalent to the number of fans,comments on 10 factors,through the statistics and analysis of specific data,social governance presents the status quo of the city party micro signal,as well as the existing problems in daily operation,such as positioning,single form,content is not fine,the lack of interaction.On the basis of promoting the city party WeChat public No.Path Role Promotion:as social governance subject,the mainstream media should grasp the grass-roots governance ideas,adhere to the city party spread position,pay close attention to public issues,the integration of media information,highlighting the spread of advantages in;as the governance object,should regulate grassroots media governance behavior,identify the location,regulate behavior,adjust attitude,careful communication,timely the rumor,to avoid information homogenization,entertainment,with the government to strengthen the self construction of grassroots social governance;governance as the carrier,to enhance the WeChat platform management capabilities,focusing on user participation,enhance the interactive platform,enrich the forms of communication,dissemination of exquisite content,balance of government and civil and two On the field,to create an open platform for grassroots social governance,and truly play its role as a bridge and tie social governance at the grassroots levelRealistically speaking,the city party must first face the problem and dilemma of their own existence,the real concern of WeChat public number for the important role the role of ascension,to realize the huge gap between their own responsibility in social governance has its own communication ability is low,from the gap in the profound introspection,emphasis on combination of traditional media and WeChat public platform to promote their own transformation and upgrading,to strengthen self construction in order to promote grassroots social governance,to actively participate in grassroots social governance,pay attention to the interaction with the audience and enhance user stickiness,to assist the government governance,guiding citizen participation,the formation of network communication community,and effectively improve the Platform communication ability and social management ability.