"Internet+" Local Science And Technology Press Digital Transformation And Upgrading Strategy Research

With the advent of the "Internet + era",the Internet thinking has gradually penetrated into the various areas of the society.The publishing industry is also facing unprecedented opportunities and challenges.Local Press of science and Technology as an important force in China's publishing industry,shoulders the historical mission of spreading and popularizing the knowledge of science and technology and serving the cultural needs of the local people and the whole country.However,due to the small scale,weak strength,lack of funds,lack of talent and other reasons,the revenue of Chinese traditional Press is getting worse.Facing more and more powerful digital wave,the digital transformation of the local traditional Press needed to speed up.The first part is an exordium.From four aspects of background analysis:"Internet has become the engine of innovation","the digital publishing industry becomes the national reading habits","the revenue of digital publishing industry" and "the standard of the digital publishing industry".The exordium also discusses the significance of the digital publishing,reorganizes previous papers and explains the core concept about digital publishing.The second part is the theoretical construction which mainly expounds the theory of management,the theory of the Communication-effect and the application of theory and digital publishing industry.The third part of this paper based on the research of previous digital transformation,tries to learn more detailed comparison,analysis and Reflection on China's science and Technology Press from management and try to find out the difficulties faced by the press.On this basis,the fourth part illustrates the technical elements,the standard elements,the business model elements as well as the human factors.The last part of this article attempts to put forward some reasonable suggestions in the digital transformation which contains technical elements,standard elements,elements of the business model and talent elements.This article sincerely hopes to provide a certain degree of reference for the digital transformation of such press road.