The Research On Predicaments And Outlet Of The Scholarly Publishing Of China University Press Under The Background Of Transformation

Scholarly publishing is an important carrier for preservation and dissemination of human cultural research results, plays a vital role on cultural development. In china, University Press from its inception bears the responsibility of academic publication. Scholarly publishing is the purpose of University Press, and it is an obligatory task of University Press. In recent years, our country attaches great importance to cultural development, as enhanced cultural soft power in the call the Scholarly Publishing began to be concerned about. However, the scholarly publishing of University Press, in terms of quantity and quality to the level it should be achieved with all have a considerable gap. Therefore, research on scholarly publishing and found its future development of a new direction is important and necessary.The institutional transformation and formats in transition of the Publishing raise new challenges and offer new opportunities for University Press Scholarly publishing. Press in china will become enterprises, get rid of the old system of constraints, provide the possibility for the academic publication to explore new forms of development; Meanwhile, "personalized service" and "mass customization" are two aspects of the digital transformation to the publishing industry, as the feature is "the reader is limited, scattered demand", the scholarly publishing of University Press is Suitable for digital. It is possible for scholarly publishing of University Press to explore the profit model.On the basis of the reality impact of the "transformational", this paper proposed specific strategies for sustainable development of the University Press Scholarly Publishing. It plays an active role for University Press to stick its Cultural mission and plays a catalytic role to make an important contribution in the Culture. University Press Scholarly Publishing's specific strategies for sustainable development includes policy environment, improving internal operating environment, optimized academic publishing sustainable development model. The end point is to provide a dual path of new development for the University Press to achieve the economic and social benefits.