| In the end of last century,with the development of computer digital technology, book publishing into a new stage.The computer digital technology has broken the traditional publishing regular and publishing has entered the modern information fields.With the development of new media,the way of the dissemination in information has changed.Meanwhile,the demand of books’ consumer looks like personalization obviously.In order to adapt to the trend of the development of the digital and follow the social trends,traditional publishing press discovers the huge business opportunities and work out the plan to accomplish the digital transformation.Therefore,digital transformation in traditional book publishing industry becomes the most important development direction.Life-aimed books have the characteristics of practicality、entertaining、 interactive and so on.It is the book’s characteristics that require the Life-aimed books find a way to adapt to the trend of the development of the digital transformation.Using the china light industry press as the example, my article study on the current situation of life-aimed books’ digital transformation in china.The purpose is finding out the problem in the progress and putting forward the modify opinions finally. |
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