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A Study Of National Image Constructing And Broadcasting In Mega-Events

Posted on:2016-10-19Degree:MasterType:Thesis
Country:ChinaCandidate:P LiFull Text:PDF
GTID:2428330482473895Subject:Journalism
Abstract/Summary:PDF Full Text Request
National image is the relatively stable and comprehensive evaluation in the eyes of the public or international community.National image is an important part of national soft power.It is also regarded as one of the most important intangible assets.National image depends on its comprehensive national strength,but not equally with the reality of the state.In a sense,it can be constructed.The media is an important channel for constructing and broadcasting the national image.The mega-event is a platform and like a window for the audience to understand and recognize China.So the reports of mega-events provide a stage for building and spreading a national image.With the development of globalization speedily,China also strengthen the strength and depth of opening policy.China uses government,enterprise,the public and various media for shaping a more positive,healthy,positive international image in international practice through a series of the opportunity of Mega-events.In this paper,the main direction is to construct and broadcast China's national image in mega-event through sorting out and summarizing the reality and trends of construction and communication of China image.This paper selects reports of Beijing APEC in domestic media as a case to study,trying to analysis strategies and methods of constructing and broadcasting China' s national image and then finding some problems.Finally,according to the deficiencies in the media reports,the paper will provided some suggestions for reference.Constructing and broadcasting China' s national image is a major issue in the 21st century,this paper attempts to start in the perspective of news media reports,actively explores the problems of Constructing and broadcasting of China's national image in mega-events.This is playing practically a significant role in building and improving harmonious image of China as well as optimizing the strategies of media reports.
Keywords/Search Tags:Mega-Events, National Image, Beijing APEC, Media Report
PDF Full Text Request
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