Media Reports On Mega-events Of Ascension In National Image Countermeasures Study

The national image is part of the state's soft power, which is also important part to enhance the construction of China's international position and influence strategically. In the process of globalization, the international association between the Chinese government,enterprise, media and the populace more and more frequent. To win the interests of the state, reduce to win business and security costs, and win favorable sustained and rapid development of the media environment, national image building and ascension is especially important.At the same time, the media is the most important disseminator of the national image, and all kinds of Mage-events is the window for international audience understanding China. Because of this, the media coverage of Mage-events erected a upgrading national image platform.This article finally puts forward the strategic strategies and measures of improving the image of the state's in the process of globalization, through the statistical analysis of the Mage-events within the latest three years, and western media coverage of major of strategy, context comparative analysis, and take example by the experience and lesson of the western mainstream media success experience since the establishment of the China. Hoping the media can follow some regular methods in the Mage-events reporting, on the other hand, also hoping this article can provide reference of journalism decision-making recommendations for the government policies and regulations.