Study On Development Model And Product Development Of Educational Tourism

Since the educational tourism was proposed in 2013,the country began to strongly advocate the youth educational tourism.In 2016,the opinions on promoting the educational travel for primary and middle school students was issued,the development of educational tourism has attracted more attention.At present,the development progress of the educational tourism in China is different,with the development of firsttier cities as the main part and the development of small and medium-sized cities lagging behind.There are many problems in the development of the educational tourism,such as single theme,dull activity form,educational tourism resources to be developed,and few educational tourism products.Liaoning province is rich in tourism resources,the number is numerous,tourism geological resources,red tourism resources prominent,these resources and the educational tourism resources together to develop educational tourism.On the one hand,it can broaden the development space of research tourism in Liaoning province and become a new growth point of tourism.On the other hand,the educational tourism resources can be fully tapped to provide rich themes and characteristic educational tourism products for the huge potential consumer market.Through a large number of literatures on tourism development model and educational tourism,fully understanding the research trends of educational tourism and on the basis of summarizing the successful experience of predecessors,puts forward the development model of educational tourism,that is,"government-led,education as the core,school operation,multi-party coordination".On the basis of tourism system theory,sustainable development theory and pedagogy.this paper analyzes the development status of educational tourism resources and market in Liaoning province,and conducts research on the development of educational tourism products.Liaoning province has good conditions for the development of educational tourism,with rich resources,high value and distinct local characteristics,which can provide a strong resource support for the development of educational tourism.The development of tourism industry also provides more perfect tourism supporting facilities for the educational tourism,with a good foundation.Secondly,through Baidu index and online interview,the educational tourism market situation of Liaoning province was obtained.The results show that the educational tourism market of Liaoning province is vast and potential,but there are still some problems.On this basis,the research was carried out on the educational tourism products in Liaoning province,according to the different educational target,time and activity of the primary and middle school students,the educational tourism products are divided into six types: the geological science knowledge,the inspirational and development,the natural scene,the historical sites,the cultural recreation.In order to further explain educational tourism products are developed in different region of Liaoning province,Liaoning province is divided into three regions according to the regional development differences.Finally,combined with the problems existing in the development of educational tourism in Liaoning province,this paper puts forward some reasonable Suggestions for the development of educational tourism in Liaoning province: Fully tap the tourism resources of research,to create research products with rich themes;Actively explore the international research market;Accelerate the construction of educational tourism base;To strengthen the construction of research tutor team and improve the professional quality;Multi-party cooperation and joint development;Both development and protection.Through the research on the development model of educational tourism and the study on educational tourism and the product development in Liaoning province,on the one hand,it enriches the types of tourism products in Liaoning province and enhances its attraction to tourists.On the other hand,it can provide experience for other regions to educational tourism development.