Research On The Strategy Of Developing Island Sports Tourism Products In Changhai County,Dalian City From The Perspective Of All-for-one Tourism

With rich island tourism resources,Changhai County,Dalian City has rapidly developed its tourism industry in recent years.However,tourists do not merely demand for sightseeing,and experiential sports tourism products are favored by tourists.As a new form of tourism industry,all-for-one tourism fully meets the all-sided experience demands of tourists and represents a new trend and direction of tourism industry in the new era to a certain extent.The development of island sports tourism products of Changhai County,Dalian City based on the theoretical guidance of all-for-one tourism can promote the transformation and upgrade of the tourist industry of Changhai County,Dalian City while strongly pushing the tourist industry of Changhai County and even Dalian City to move towards the all-for-one tourism pattern,so as to improve the development level of regional tourism economy.Applying literature analysis,Delphi method,mathematical statistics,questionnaire survey and other research methods,this paper investigates the demands of the island tourists in Changhai County,Dalian City for island sports tourism products,fully analyzes the advantages,disadvantages,opportunities and challenges of developing island tourism products of Changhai Country,Dalian City from the perspective of all-for-one tourism,proposes the strategy of developing island tourism products of Changhai Country,Dalian City from the perspective of all-for-one tourism and draws the following conclusions:(1)There are significant differences in the tourism motives of sports tourism products among tourists at different ages and with different monthly salary levels and number of travels,which are mainly embodied at getting rid of daily environment,adjusting spiritual life,implementing fitness and rehabilitation plans and experiencing fresh and irritative feelings.(2)In the aspect of experience perception and external help of sports tourism products,increasing tourists have higher feelings of space capacity,facilities and diversity;for imperfect facilities,degree of enthusiasm and accessibility,the experiential difference of tourists mainly concentrates on the experience of different ages.(3)With regard to the ethical cognition of sports tourism products,there is a significant difference in the overall impression of tourists at different ages on the sports tourism products of Changhai Country;there is no significant difference in the comprehensive evaluation on sports tourism products of tourists with different education and monthly salary levels;a majority of tourists have low mean comprehensive evaluation value.(4)From the perspective of all-for-one tourism,the development of island sports tourism products of Changhai County,Dalian City has peculiarity and owns resource advantages;besides,there is a serious polarization in peak and slack seasons,and product characteristics are not distinctive.With the policy support and proposal of all-for-one tourism concept,internal homogeneous competition and external challenges that other coastal provinces and regions attract tourists are encountered.(5)Taking “full time+full space+full process” as the strategy of developing all-for-one island sports tourism products,it is necessary to develop “white+black” and all-season full-time island sports tourism products,full-space island sports tourism products integrated with resources and boutique island route,full-covered special blocks and full-progress island sports tourism products equipped with chain stores.Based on the research conclusions,the following suggestions are proposed: interacting in a planned manner,paying attention to top-level design,combining variousmeasures,expanding propaganda methods,attracting businesses and investment,cultivating and developing the sports industry,holding sports events,contributing to the all-for-one development,making regular investigations,grasping tourists' demands,attracting mass participation and creating harmonious tourism.