Research On Development Strategy Of Sports Educational Tourism Products In Jinan City

In recent years,the rapid development of research trips has continuously improved its status in school education.In recent years,the country has successively promoted related documents and opinions in order to better promote the development of research trips.Nowadays,the study travel course has been incorporated into the new basic curriculum system as a compulsory course.Its appearance has improved the curriculum structure of compulsory education and promoted the change of learning methods.In terms of integration with the study and travel courses,physical education has its own characteristics and natural advantages,and it can integrate richer content into study and travel.From the physical education class,study and travel improves the students' initiative in sports Low status,lack of participation,and enthusiasm are not unique to promote student development.This article uses the literature method,questionnaire survey method,interview method and SWOT analysis method to analyze the rise and development environment of sports research products in Jinan City,and explores the problems of single activities,inconsistent research and incomplete content in sports research travel products in Jinan City.The reasons,combined with the characteristics of Jinan City,analyze the opportunities and challenges facing the development of sports research and travel products,and put forward appropriate development strategies in order to provide a certain reference for the in-depth development of sports research and travel products in Jinan.First,through the analysis of the current situation of the development of sports research travel in Jinan,it is concluded that sports research travel is facing a low popularity in the current development stage,the course structure is unreasonable,and the promotion intensity is low,which cannot meet the educational needs of the primary and middle school students.The technical equipment is not perfect and other issues,the actual development effect is unsatisfactory.Second,the threats and opportunities faced by Jinan sports research travel product development are mainly analyzed by SWOT analysis from four aspects:strengths,weaknesses,opportunities,and challenges,which mainly include government,market,and user.Thirdly,based on the development status and existing problems of sports research and travel products in Jinan City,starting from the audience,it puts forward to adhere to product development principles,meet market demand,improve product type structure,establish and improve product guarantee mechanisms,and expand media channels.