Research On Optimization Strategy Of Red Educational Tourism Product In Qingyuan District Based On ACSI Model

As an important carrier of cultivating and practicing the core values of socialism,red educational tourism brings great opportunities to the development of red tourism attractions.As a district rich in red resources,how to improve the satisfaction and loyalty of tourists through red educational tourism is the major task and focus of the development of all-round tourism in Qingyuan District.Therefore,this paper makes an in-depth research based on the tourist satisfaction of the current red educational tourism products in Qingyuan District.In this paper,we try to extract the factors that affect the red educational tourism from the current situation of the red educational tourism in Qingyuan District,and on the basis of this,we conduct a questionnaire survey and data analysis.Based on the ACSI model,this paper constructs the tourist satisfaction model of red educational tourism in Qingyuan District.According to the relationship of 6 latent variables,26 observation variables are extracted and a questionnaire is compiled,using SPSS,AMOS data analysis software to test the reliability and validity of the questionnaire and the model,and then get the relationship between the latent variables and the observed variables.Firstly,the paper expounds the research background and significance,and points out the main content and research framework of the paper.Secondly,it combs the theories of red tourism,educational tourism and tourist satisfaction index,and analyzes the tourist satisfaction index models at home and abroad.Then take Qingyuan District as an example.Based on the analysis of the basic situation of red educational tourism products in Qingyuan District,a satisfaction index model of red educational tourism in Qingyuan district is established.On the basis of the empirical analysis,it is found that the traffic conditions,the professionalism of tutors and the way of teaching have a great impact on the perceived quality and satisfaction of tourists,tourists are unhappy with Qingyuan District's accommodation and the prices and variety of its cultural and creative products.And finally,on the basis of the results of empirical analysis,this paper puts forward five optimization strategies for the tourism products of Qingyuan District,which are to enhance the brand effect,strengthen the reserve of explanation talents,enrich the product supply system,standardize the research and development of research courses and improve the tourism service supporting,hoping to provide valuable reference for the further development of Qingyuan tourism.