Research On Optimization Of Study Tour Products In Rizhao Ocean Par

The integration of literature and tourism is deepening,and the development of educational tourism is rapid.However,educational tourism started late in our country,the theory system is not perfect,the system is not perfect,and the market scale still needs to be further developed.As an important carrier to spread Marine culture,Ocean Park should actively explore and innovate in promoting the integrated development of culture and tourism.From the perspective of improving the comprehensive experience of tourists,it is necessary to study the new path and new method to optimize the educational tourism products of Ocean Park.It is of great significance to promote the overall development of educational tourism in Marine park scenic spots.Taking Rizhao Ocean Park as a case,this study comprehensively expounds related concepts and theoretical basis of Ocean Park educational tourism on the basis of combing domestic and foreign literature on educational tourism.Through field research,in-depth interview,questionnaire and other methods,this study understands tourists’ current evaluation of the Ocean Park educational tourism.And using the ASEB grid analysis method to analyze the existing educational tourism products of Rizhao Ocean Park,the advantages,disadvantages,opportunities and threats of the educational tourism products of Rizhao Ocean Park in the four aspects of activity,environment,experience and income are obtained.Summarize the existing problems of educational tourism products in Rizhao Ocean Park,including: the construction of educational tourism product development team is not professional;Educational tourism product system is not sound;The organization and management of educational tourism activities need to be strengthened;Educational tourism environment needs to be improved;Research brand characteristics are not significant enough.Based on this practice and supported by the theory of tourism products,it provides countermeasures and suggestions for the development and optimization of educational tourism products.The optimization strategies of educational tourism products in Ocean Park are put forward,including improving research and development ability of educational tourism products,enriching educational tourism product system,expanding educational tourism activities,focusing on educational tourism experience design,improving educational tourism guidance system,shaping educational tourism brand,innovating educational tourism product marketing model,and setting up educational tourism product evaluation mechanism.