Research On The Guidance Of News Media Public Opinion In The Era Of "Internet +"

On February 19,2016,Xi Jinping said in the news public opinion work symposium chaired a meeting of the party's general secretary,"the news public opinion work of the party is governing,the business event",the orientation of news public opinion is closely related to the development of the country,therefore in the process of development,news media need to pay attention to the news media's influence on social development and national development.As the mainstream media,it is shouldering the heavy responsibility of correctly guiding the trend of news public opinion,must grasp the dominant power of news public opinion,adapt to the characteristics of contemporary audience public opinion,and set up a correct direction for news public opinion.In this context,this paper studies the mainstream media's guidance of news public opinion in China.Combined with the guidance of general secretary Xi Jinping's thought on news public opinion,this paper puts forward the difficulties and causes in the current mainstream media's guidance of news public opinion,and finally draws the Suggestions on the mechanism construction of the mainstream media's correct guidance of news public opinion.This paper firstly analyzes the basic concepts,analyzes and interprets the connotation of news opinion,analyzes the characteristics of the Internet + era,and determines the necessity of news opinion guidance in the "Internet +" era.Then it analyzes the current situation of the mainstream media guiding the news public opinion in the "Internet plus" era,and identifies the existing problems and the causes of theproblems.Finally,the author concludes the countermeasures for mainstream media to correctly guide news public opinion in the era of "Internet plus".News opinion in the "Internet plus" era is related to the overall development of China.Therefore,only by taking effective measures to guide news opinion correctly can mainstream media,especially new media and integrated media,give play to the advantages of news media in the "Internet plus" era and build a new pattern for mainstream media to guide news opinion.