Research On The Construction Of University News And Public Opinion Guidance Ability From The Perspective Of Xi Jinping's View On News And Public Opinion

Since the 18 th National Congress of the Communist Party of China,General Secretary Xi Jinping has stood in a new historical position,taking charge of the overall situation,and placing the party's news and public opinion work in a prominent position in the overall work.He delivered important speeches on many important occasions,emphasizing that the party's news and public opinion work is of vital importance,and it is a major event related to the governance of the country and the stability of the country,and made a series of major arrangements for the party's news and public opinion work.College news and public opinion work and the party's news and public opinion work are an organic whole,and there is a correlation between the two.In other words,the party's news and public opinion work covers the work of college news and public opinion guidance.Therefore,colleges and universities attach importance to and strengthen the guidance of news and public opinion,adhere to Xi Jinping's views on news and public opinion as the theoretical principles and action guidelines for the guidance of news and public opinion,conform to the development trend of the times,grasp the actual situation of universities,build a strong line of defense of college ideology,and insist on grasping the guidance of public opinion.Correct orientation,creating a good atmosphere for public opinion guidance,strengthening work team building,improving the overall level of news and public opinion guidance work,and strengthening the education function of campus media are important manifestations of colleges and universities resolutely implementing the party's news and public opinion work.Xi Jinping's opinion on news is the top-level design of all news and public opinion work,and it is closely related to the guidance of news and public opinion in colleges and universities.The main content of Xi Jinping's view of news and public opinion is the theoretical basis for the guidance of news and public opinion in colleges and universities,and its generation and development also put forward corresponding realistic requirements for the current work of colleges and universities.Looking back,college news and public opinion guidance work has achieved certain results in guiding direction,creating atmosphere and platform communication,but it is undeniable that there are still problems such as insufficient platform support,outdated discourse system,and insufficient work team building.Through careful analysis of existing problems,four reasons are found,namely,university leaders have not paid enough attention to the guidance of news and public opinion,and lacked a deep understanding of the work situation;some universities have not yet set up independent new media operating institutions;for supporting news and public opinion The uneven implementation of funding for the guidance work and the fact that a joint force for news and public opinion guidance has not yet formed,these four reasons have led to poor news and public opinion guidance in colleges and universities.Looking at the present and the future,the infiltration of Western ideology,the diversification of the thinking of teachers and students,and the more complex network environment have brought certain challenges to the development of news and public opinion guidance in colleges and universities,but at the same time,we must also see opportunities and opportunities.Challenges coexist.Current and future development trends have brought new opportunities to the guidance of news and public opinion in colleges and universities.Advances in science and technology will expand the carrier of public opinion guidance and the country's need for the construction and development of integrated media will promote the development of news media in colleges and universities.Deep integration.Colleges and universities should combine the experiences and lessons learned from past developments,actively meet difficult challenges,seize development opportunities,and use content,talent,platform,environment,and technology as the starting point to explore practical ways to improve the ability of news and public opinion guidance.