Research On The Guidance Of Internet Public Opinion In The New Era

The development of network information technology promotes social progress.More and more people are connected to the Internet through smart devices such as mobile phones and computers.The influence of the Internet on people's production and life is deepening and expanding,and the social structure is being reshaped.With the growth of civic awareness and the optimization of the structure of Internet users,people express their opinions and participate in public policy discussions through the Internet with a surge of enthusiasm.Online public opinion has become an important part of the development of China's democratic politics.However,while fully displaying its advantages,the disadvantages brought by network public opinions also appear.In the network society where public opinions are surging,the network "virus of public opinions" envelopes real public opinions and intensifies social contradictions.If the network public opinion is not effectively guided,it will eventually evolve into "tyranny of the majority" and affect the harmony and stability of the society.China in the new era is in the era of rapid development of information technology network power,the new era of netizens' public opinion implication is more intense.Therefore,how to effectively guide the development of network public opinion in the new era,innovate the realization path of network mass line,and make the Internet give full play to the effectiveness of people's democracy has become an urgent problem to be solved in the process of social transformation in China in the new era.Starting from the new era as a new historical position,this paper analyzes and summarizes the new connotation and new challenges of network public opinion in the new era,and conducts a systematic study on the guidance of network public opinion in the new era.The research content of this paper is mainly divided into the following four parts:The first part combs the theoretical basis of the research on the guidance of network public opinion in the new era.Marx and Engels and Lenin on the relevant expositions of public opinion guide,summary of top leaders of the communist party of China about the public opinion to guide the theory and practice,traces the Chinese excellent traditional culture contains the idea of public opinion,public opinion in western historical evolution thought resources rationally,network propagation theory and deliberative democracy theory.The second part analyzes the connotation of network public opinion in the new era and the value implication of guidance.With the new characteristics of a new era,the surrounding environment,motivation,and generated carrier three Angle to interpret the concept of the new era of network public opinion,from expression subject,content,expression in three aspects,interprets the characteristics of the new era of network public opinion,from the consciousness of citizen,government decision-making from three perspectives,social development highlights the value of the new era of network public opinion guide meaning.The third part focuses on the analysis of the current situation of network public opinion guidance in the new era.This paper expounds the existing achievements of network public opinion guidance in the new era in China,points out the existing realistic dilemmas of network public opinion guidance in the new era from the three aspects of subject,object and ring body,and analyzes the causes of realistic problems on this basis.The fourth part explores the basic principles and effective strategies of network public opinion guidance in the new era.This paper puts forward the basic principles of network public opinion guidance in the new era,and puts forward effective strategies for network public opinion guidance in the new era based on the analysis of practical difficulties and causes.