Research On The Guidance Of Public Opinion Guidance In The University's Web Under The Environment Of The Smart Internet

The Smart Internet is the third generation of the Internet,which includes new-generation Internet technologies such as big data,cloud computing,the Internet of Things,and artificial intelligence.Due to the emergence of the Smart Internet,the network environment of universities has changed significantly.First,the Internet of Things technology in the Smart Internet can connect everything in the real world.Under the role of the Internet of Things,"things" have joined the Internet,and became a part of the Internet's main body.the pattern that the Internet's main body consisted of "person" only has been ended.The source of information would be more extensive,and also makes the source of public opinion and the path of communication more complicated.Secondly,in the era of the Smart Internet,the scope of participants in college public opinion will become wider.Due to the technologies such as big data and cloud computing,many people will unknowingly participate in incidents.Similarly,the university also has become one of the participants,thus losing its initiative and authority in the incident.Thirdly,the Smart Internet is distributed.Most of the information will be presented in a state of being scattered,and many potential public opinions are hidden in many small pieces of information.It‘s hard to be found because of its concealment.Finally,due to the emergence of content output models such as IGC and MGC,a large number of AI writers,essaybot,bot accounts,etc.have participated in the public opinion,making the situation of public opinion more complicated.Therefore,in such an Smart Internet,the current public opinion work in universities exposes many problems that need to be solved urgently.One is the lagging concept of the staff.Due to the busy work or other factors,they have no time to learn about the Smart Internet,and some even equate the Smart Internet with common computer networks.The second is that the staff also adopted the single,old-fashioned guidance methods such as block,delete,etc.Certainly,such methods also have corresponding effects,but with the development of the current situation,their effects are minimal.The real purpose of using this method is to reduce manpower and costs.The result will be temporary and the problem will not be solved.It is also very likely that the improper methods will cause public dislike and generate secondary incident.Third,the work efficiency is low.It is well known that there are still many levels in the public opinion department of universities.Reports are subject to review at all levels,and after decision-making,they must be issued via various levels.The fourth is the use of obsolete network technology.If the public opinion information in the network is collected only through manual search,it will not be able to cope with the information output speed of the Smart Internet.If public opinion software also stays in the keyword search mode,its calculation results will be very unuseful,and it will not be able to deal with virtual information sources well.Fifth,the universities' online public opinion work has been in a state of struggle for a long time.Today,with the rapid development of the Internet,universities have few Internet resources.Without the cooperation of other professional fields and other departments,it is difficult for universities to guides the online public opinion.Therefore,the comprehensive and extensive application of Smart Internet in public opinion in universities is urged.Under the many problems and difficulties,the Internet public opinion guidance of universities needs to explore a new way out.This article starts from the nature and characteristics of the Smart Internet and the causes of various problems and difficulties,and conduct a research of new methods and paths of universities' Internet public opinin guidance.This article believes that: First,the public opinion work of universities needs to be transformed,including changing the concept and model of the university public opinion guidance.The second is to improve the ability of universities' public opinion guidance,the work team of universities,and the software and hardware facilities of universities.In order to ensure that the supporting work of the network public opinion work in universities can keep up with the pace of the Smart Internet era.The third is to optimize the ideological security management of universities and the governance of Internet public opinion,reduce the difficulty of public opinion guidance and the risk of public opinion crisis.At the same time,it is necessary to build in synchronization with the Smart Campus and the Campus Online Culture,so as to create a good campus online public opinion environment for universities.The fourth is to establish a collaborative governance model such as university public opinion work alliances and society.It is also necessary to rely on the strength of various industries,fields,and localities to improve the application specifications of AI and the management mechanism of IGM and MGC.Perfect the online public opinion guidance of universities jointly in the era of Smart Internet.The fifth is to formulate laws and regulations related to artificial intelligence,and regulate the industrial standards of artificial intelligence.