Since The Media Environment, The Government News Public Opinion Guidance The Existing Problems And Countermeasures Research

Currently, represented by weibo, WeChat from media seamless docking in our daily life, further promote the Internet as platform of public interests expression, and a wide range, large group of network public opinion has gradually become the daily news public opinion guide, can say, we are quietly entered the media era of network public opinion.On February 19, 2016, Xi Jinping hosted in Beijing the party's general secretary of the news media work forum and delivered an important speech. He stressed that the party's news public opinion is a matter of governing principle politics,AnBangDingGuo event shall do a good job in party news public opinion guide must always adhere to the leadership of the party, adhere to the correct political orientation,always follow the rules of journalism and communication, innovation methods, to adapt to the focus, the differential transmission of the new situation, speed up to build the new pattern of consensus guidance, improve the party's news the propagation force, guiding force of public opinion, influence and credibility.In the media environment, the network public opinion present some new characteristics, such as everybody has the expectation of interests expression, and with the tools of the media, everyone got such a platform, can let more people to hear your voice, could the more people who have the same sound. , to say the voice to officially found "microphone," and "microphone" formally with their audience.However, due to the absence of government under the new environment, the lack of public opinion information screening, combined with a variety of power interference,makes the aspirations of mingled with the different sound, public opinion pressure is more onerous task and difficult. Although relevant functional departments noticed since the arrival of the media influence, in the news public opinion guide also pay more attention to the role of the media, has obtained the certain result, but weibo,WeChat, live update of new technologies, such as for the news public opinion guide continuously put forward new task.The author is based on the thinking of the problem, through analysis of public opinion on the basis of the hot issues in recent years, the local government is summarized in the news public opinion direct liability for defects in the current situation and reasons,put forward constructive Suggestions. And draw lessons from to absorb the United States and other foreign governments in the news public opinion to guide the beneficial experience, transverse comparison conclude experience,longitudinal is concluded,and also puts forward several Suggestions on the government for reference, more practical and instructive.This article mainly from the five sections discuss it. The first part is the introduction part, mainly introduced this topic selected topic background, the selected topic significance and the research dynamic and research results at home and abroad,and summarized this topic research methods, to clear the research train of thought and specific content. The second part is based on the theory of perspective introduces related concepts and theories, and to parse from media propagation characteristics, for the media environment at the same time, the government news public opinion guide of the government, media, public relations and effect are analyzed, and finally in this paper, on the basis of relevant theoretical support, put forward the theory basis of public opinion guidance. The third part in recent years, the news public opinion to guide the relevant examples, the problems that exist in the concrete practice are summarized, on the basis of the analysis of the news media guide of the main reasons for the lack of government responsibility. The fourth part introduces and studies in the United States and other countries in the news public opinion to guide practice and domestic can draw lessons from the beneficial experience, to put forward feasible countermeasures and Suggestions for the analysis. Finally supported by the analysis and research of the practice at home and abroad, put forward to strengthen the news media in the media environment guiding countermeasures.