| The globalization process made significant changes between inter relationship among countries,especially in education sectors.China's economic development,attracting students from all over the world to become a part of it and acquire knowledge from their rapid economic growth and imply them to their home country and Chinese Government also open to share knowledge with foreign students.According to Beijing Ministry of Education statistics the number of foreign students who have chosen China for higher study is increasing significantly.The statistics shows that there are almost 489,200 students from all over the world come to China for their higher study.Due to high speed internet China's IT sector also growing so fast.One of the biggest IT Company Tencent launched a social network application named wechat in 2011 and by 2018 wechat has become a leader in social networking application in China,and already build almost one billion users a strong network.The extensive functions of WeChat are chatting,sharing moments with friends and families,wechat groups,Wechat subscription,WeChat payment and red packet…etc.Every user can use WeChat payment in multipurpose activities,such as: product purchase,ordering food,all kinds of booking and rental services.Most of the foreign students get to know about the use of WeChat and the complete benefits of this application properly after they come to China,so it has a great influence on their daily life.WeChat also impacts on the cross-cultural communication and rapid learning ability of international students.With the continuous increase of WeChat users,Tencent developed and designed the WeChat public platform function in 2012,allowing individuals,media,enterprises,government and other entities to open public platforms and establish their own WeChat subscription pages or service pages to interact with the users.While you are using WeChat in China,you will use services of the WeChat subscription pages.Foreign Students use WeChat subscription services to check school's notices and read local and international news…etc,so WeChat subscription services also have a great impact on international students.This paper consists of four main sections;The first section is first chapter which included with research background,research methodology,research objectives,literature reviews.The second section is second chapter which includes the research scope,the introduction about wechat and wechat public accounts development conditions and research scope on the influencing factors of the WeChat on the international students who come to China.The third section covering chapters three and four is about the Analysis of the results of questionnaire and the interview of foreign students who use wechat subscribe WeChat public account.Finally,the fourth section is chapter five and six which is an analysis the influencing factors of the WeChat public accounts towards the international students who come to China,and some advice to the new foreign students who desire to come to China for their further study.Foreign students who subscribe and follow WeChat public account is increasing last two year,so this paper choose to analyze the influencing factors of WeChat public account on the international students who come to China,according to questionnaire and the interview,This paper analyzes the influence of WeChat public account on the international students who come to China in different sector like culture,study and society,and also provides suggestions for Wechat subscriptions operator and the international student groups to know which WeChat public account have to subscribe according to their needs. |
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