Research On The Current Situation Of Wechat Subscription Number Of Tencent Sports Information Communication

The 2011 launch of We Chat is a mobile phone users with instant messaging software,users will be listed for 3 years has been more than 600 million,the influence should not be underestimated,especially in July 2012 launched its public platform,let We Chat more abundant connotation,become popular,media,enterprises,public institutions,celebrities and personal customer following micro-blog after another important operation platform.We Chat public platform to expand the functionality of We Chat,these features for the public platform to bring the actual operation of the media,marketing,customer service,public services and other applications.Which not only in the user in the hot,has also become a hot topic in the academic circle,and soon become a major media organization palm sized,the media have created their own public account.As of August 2013,We Chat public platform has 30 thousand certified account.From the function of the platform,the main function of the public platform of multimedia information including large-scale push,directional push(according to gender,area and sister indexes such as directional push),one on one interaction,diversified development and intelligent response.We Chat users access to information provides a new way,thus,We Chat public platform caused widespread concern.The same company's Tencent sports channel as one of the best sports portals also bear the brunt of the We Chat public platform to establish their own official account.In this thesis,the author takes Tencent We Chat sports subscription number as the object of study,through literature method and statistics method,interdisciplinary research method,case analysis of these four methods,study the status quo of sports information dissemination in the public on the platform of We Chat.At present,the Tencent We Chat sports subscription number is still in the initial stage,with the increasing number of users,the growing influence,the development of the information transmission needs to be improved,especially the positive improvement in interactivity,timeliness,push information form,information content depth,page setup and other aspects need.In view of the current development situation,the author from the dissemination of the contents,status and effect of media dissemination of the in-depth analysis and study,found that its presence in the several aspects of the problem,and try to put forward some reasonable suggestions.Hope the problems in improving the Tencent sports We Chat subscription number of simultaneous optimization of We Chat public platform and some unreasonable,the improvement also led to a development of Tencent We Chat sports subscription number better,they promote each other in order to achieve a win-win.