A Study On The Construction Of Chinese Cultural Image In International Chinese Textbooks

General Secretary Xi Jinping proposed to "tell Chinese stories and spread Chinese voices well ".In this context,the use of international Chinese teaching materials as a medium to strengthen refining and interpretation,in the construction of teaching materials and Chinese as a foreign language teaching Chinese image infiltration.It is of great significance to tell Chinese stories in international Chinese textbooks and to spread Chinese cultural images under the background of Chinese international communication.Based on Ruswell's "5 W" model and narrative paradigm theory,this paper tries to analyze the content,carrier,audience and effect of the construction of Chinese cultural image from the perspective of sociolinguistics and so on.In the form of Chinese culture For example,the construction ideas of content,story as carrier and Chinese story as well,the guiding ideas of what and how to spread in international Chinese teaching materials are clarified,and the teaching suggestions of cultural penetration in teaching different elements of Chinese as a foreign language are put forward.The chapter and main contents of this article are as follows:The first chapter is the introduction part.Through collecting and consulting the relevant literature materials,using the method of literature retrieval and analysis to analyze and collate it,summed up the research background and research status.At the same time,the core concepts in this paper are expounded,the connotation,characteristics and functions of the national cultural image are interpreted,and the "Chinese cultural image" is evaluated and explained.and points out the research methods,values and innovations of the paper.The second chapter,from the perspective of sociolinguistics and systemic functional linguistics,discusses the internal and external needs of the construction of Chinese cultural image in international Chinese textbooks.On the one hand,it is the urgency of the external social environment presented by the unequal cultural exchanges and the unequal social exchanges between people.With the reference of the Daily Mail and New York Times,the image of Chinese culture constructed by them is single,negative and negative.Through the questionnaire survey of multi-school students,the majority of students' understanding of Chinese culturalimage still stays in the old cultural image and Chinese traditional cultural image.At the same time In response to national policy,it is more necessary to spread the image of Chinese culture in international Chinese teaching materials.On the other hand,it analyzes the inner necessity of remolding Chinese cultural image from the formal dimension and meaning dimension of discourse.This paper discusses the mode of communication and the text itself.The third chapter summarizes the image of Chinese culture in the current international Chinese teaching materials based on the reasoning of the dual attributes of language with and cultural attributes.Based on the statistics and analysis of the number,category and frequency of Chinese cultural images in the two sets of textbooks,the results show that the proportion of Chinese image elements in the two sets of textbooks is mostly natural geography,stylistic arts and folk customs.To establish a better image of China through a large number of elements of Chinese cultural image,basically achieved step by step,but the Chinese cultural image in the textbook is not complete,the image is too old,the lack of modern excellent cultural image.The fourth chapter discusses the construction of Chinese cultural image in international Chinese textbooks.Based on the theory of cognitive linguistics,this paper puts forward that the choice of Chinese cultural image should avoid the influence of negative transfer of native language of Chinese learners,attach importance to the cultivation of conceptual metaphor cognitive thinking,and use the "5 W" model of Laswell in cross-cultural communication to expound the theoretical basis of the construction of Chinese cultural image from the aspects of communication audience,communication content,communication mode and communication effect.Function.Based on the perspective of cross-cultural communication,this paper discusses the construction of Chinese cultural image from the aspects of the choice of Chinese cultural image,the way of cultural image presentation and the choice of cross-cultural situation.This paper holds that the choice of Chinese cultural image should not be limited to ancient China,but should be good at digging materials from contemporary life and telling Chinese contemporary stories;at the same time,we should pay attention to the audience,take the audience as the standard,present the story content to let the reader hear,hear and understand;we should be good at using the scene setting of cultural conflict to shape the cross-cultural communication ability of the characters and produce cultural collision and fusion.The fifth chapter analyzes the suggestions for the construction of Chinese cultural image in international Chinese textbooks.In the choice of cultural image,we should add the image design of "social communication" and "leisure mode ",at the same time pay attention to the comprehensive interpretation of objective cultural representation and subjective cultural connotation;take the theory of narrative paradigm as the theoretical basis,pay attention to the flexible use of narrative structure in the narrative text of the textbook,transform the unique narrative material into ordinary narrative material,in the aspect of vertical expansion,make imagination supplement to the content of the story,enrich the content of the story,in the aspect of horizontal expansion,enhance cultural understanding through the contrast between Chinese and Western cultures;combine the task-based teaching idea The practice activities of teaching materials should follow the interactive,experiential and cross-cultural,set up discussions,group tasks,questionnaires and other exercises to better develop learners' cultural understanding and cross-cultural communication ability.Finally,this paper discusses how cultural teaching permeates into the teaching of elements of Chinese as a foreign language,starting from the teaching of Chinese characters,vocabulary teaching and grammar teaching,combining with the thinking of the characteristics of Chinese itself,organically combining Chinese elements,cultural image infiltration and classroom teaching to promote Chinese learning and communication.