The Application Of Aoluguya Reideer Culture In The Design Of Cultural And Creative Products

Today,with the rapid development of global cultural and creative industries,how to use the cultural resources of regional ethnic minorities to improve the market competitiveness of cultural products is an important issue facing the cultural and creative industry economy of our region.The unique reindeer culture formed by the Ewenki people in the Aoluguya area in the long-term production and life has a certain research value.Based on the Aoluguya reindeer culture,this paper studies the design of cultural creative products.Through the methods of literature,analysis and induction,questionnaire and practical analysis,this paper discusses how to integrate the culture of Aoluguya reindeer into modern life through innovative design.Firstly,this paper excavates the culture of the reindeer in Aoluguya,analyzes its contents,characteristics and values,and summarizes the four characteristics of the reindeer culture: nationality,nature,sanctity and uniqueness,as well as the design mining value of three aspects: spiritual heritage value,cultural aesthetic value and tourism commemoration value.Secondly,based on the analysis of methods,theories and cases of cultural and creative product design at home and abroad,the basic design principles and methods for applying caribou culture to modern cultural and creative product design are defined: the principles of culture,practicality,coordination,feasibility and innovation.And in terms of product connotation,it pays attention to giving meaning,developing from multiple perspectives in product innovation,refining and reconstructing in the use of cultural elements,and giving more emotion in product color.Finally,taking the application of deer local design as an example,through full design research,on the basis of grasping the design principles and methods of modern cultural and creative products,the typical elements of reindeer culture are creatively reconstructed and applied to the innovativedesign of desktop office supplies.In order to increase the aesthetic value of the characteristic culture of luxiangqing series products,expand the design research ideas,enrich the comprehensive practical experience,and provide methods and theoretical reference for the inheritance of the characteristic national culture and the design and development of cultural and creative products.