| The rapid development of global cultural creativity has ushered in a new chapter for the innovation of Chinese tourism cultural and creative products.Tourism cultural and creative products have broken through the conservative design and production mode of traditional tourism souvenirs and effectively improved the economic benefits and market competitiveness of local cultural products.As a city with thousands of years of history and culture,Beijing has left behind huge cultural resources and has become a famous cultural tourism city in China.Beijing cultural resources are an important part of Chinese culture,widely representative in Chinese culture,and also valuable spiritual wealth of China.The extraction and application of Beijing’s rich cultural resources to tourism cultural and creative product design can greatly improve the cultural connotation of products.Based on the analysis of domestic and foreign tourism cultural and creative products as the starting point of research,this paper explores the characteristic development mode of Beijing tourism cultural and creative products.Through the analysis of the existing tourism cultural and creative products in Beijing,the product design ideas are clarified.Tourism culture and product design should be based on the characteristics of local cultural resources,based on the research of Beijing tourism product design process,first of all,generalizes the Beijing cultural resources,induction,classification,sorting out cultural resources applied to the Beijing tourism and development condition in the design of product,secondly,from the perspective of product creative design on the study of Beijing tourism wen gen products,from design principle,creative elements,cultural connotation and specific methods of creative design systematic analysis summary.Through the cultural resources development conditions and creative design ideas of tourism cultural and creative products in Beijing,this paper reveals that the development mode of tourism cultural and creative products with local characteristics is a successful route worthy of promotion and reference.Beijing tourism,the development of the products is of great significance to our country,our country although rich regional culture resources,but each region for the development of propaganda and cultural degree is different,many of the economy is relatively backward area is not a clear regional culture characteristics,tourism product design quality levels not neat,imperfect industry chain and the publicity platform lacks.This article selects Beijing tourism wen gen products as the main research object,and is considering the culture has a typical representative in Beijing,and now Beijing throughout the tourism wen gen products also belong to the national leading in the market,the Beijing tourism,and the design of the product development can bring many culture areas to be developed widely.Promoting the development of tourism cultural and creative products nationwide can not only bring economic benefits to Chinese cultural tourism industry,but also promote the cultural tourism industry to provide higher quality services to the community so as to reflect its social value.Development of tourism,the product is one of the key ways to promote Chinese culture,onthe one hand,can elevate the awareness of cultural preservation,cultural heritage,on the other hand,wants to boost Chinese cultural and creative products on the international sales and position,must grasp the characteristics of cultural resources,and our country tourism,the product is designed and developed based on the characteristics of our country’s culture,this for our country to increase cultural self-confidence,improve the national soft power is of great significance. |
