Research On The Design Of Tourism Cultural And Creative Products Of Beijing-Tianjin-Hebei From The Perspective Of Great Wall Cultur

In recent years,the emergence of cultural tourism has changed the structure of tourism rmarket.As the carrier of reflecting the local cultural connotation,tourism cultural and creative products have become the new favorites in the tourism market with the popularity of the cultural tourism market.However,there are many problems in the current tourism market,such as the lack of local cultural connotation,the low level of creative design,the poor practical function and the serious homogenization,which make it difficult to meet consumers,demand for the deep cultural connotation of cultural and creative products.Therefore,these deficiencies of tourism cultural and creative products urgently need to be solved.Based on the Great Wall culture in Beijing-Tianjin-Hebei region,this paper researches tourism cultural and creative products and applies it in the design practice,highlighting the effect of cultural and creative products and providing some reference suggestions for the design of regional cultural and creative products.As we know,the Great Wall culture takes Beijing-Tianjin-Hebei region as the core and involves the geographical location and historical culture of Beijing-Tianj in-Hebei region.No matter the historical figures,folklore,poetry,ode,drama,or the architectural art of the Great Wall,calligraphy and painting art,they are the source of inspiration for the design of tourism cultural and creative products of the Beijing-Tianjin-Hebei region.This design utilizes creative methods such as humanistic emotion,splitting and combining,transplanting "grafting" as well as applied elements such as material,function and modeling as the design guidance,with a lot of works as backing materials.We try our best to explore the connotation of Great Wall culture and apply it to the design practice of cultural and creative products,so as to design high-quality,connotation and characteristic tourism cultural and creative products.Based on the series design of tourism cultural and creative products in Beijing,Tianjin and Hebei,this paper hopes to promote the publicity of regional culture and provide reference for the design and research of other regional tourism cultural and creative products.