Research On Creative Product Design Of Song Brocade Cultural And Creative Products

Song brocade is the essence of Chinese traditional textile,which not only reflects the superb textile technology in ancient China,but also reflects the unique aesthetic consciousness and artistic thought in Chinese traditional culture.With the development of society and the progress of science and technology,the needs of consumers have changed.Cultural and creative products can meet the spiritual and material demands of consumers in the new era,so they are more and more loved by people.Through the investigation and analysis of the current situation of the product market of Song brocade cultural and creative products,it is found that the current situation of Song brocade cultural and creative products is high price,too traditional design style and limited consumer groups.This makes the market economic benefit of Song brocade cultural and creative products not high and the audience is small,which leads to the social public's ignorance of Song brocade cultural and creative products,thus hindering the inheritance and development of Song brocade cultural and creative products.To sum up,at present,the design and research of Song brocade creative products is in an urgent stage of breakthrough,which is worth exploring.This paper mainly uses literature research,inductive analysis,market research,case analysis and practice.This paper analyzes the historical development,classification and use of Song brocade,and summarizes the characteristics and cultural connotation of Song brocade fabrics.In view of the current market situation of Song brocade cultural and creative products,this paper studies the successful experience of domestic excellent cultural creative products,discusses how Song brocade cultural creative products can meet the needs of the new era,and puts forward new methods and new thinking of design and development.: Guided by modern aesthetic needs and consumption needs,the combination of traditional culture and modern design techniques makes Song brocade cultural and creative products more personalized,people-friendly,young and rich in cultural connotation.While inheriting the traditional craft and cultural connotation of song brocade,it embodies the application value of song brocade in the new era.