Research On Cultural Creative Product Design Of Tujia Brocade

Brocade of Tujia,called "Xilankapu" in Tujia language,"Xilan" means the cover in Tujia language,"Kapu" means the flower,"Xilankapu" is the flower quilt of the Tujia people,Is a very national name,easy to identify.As an important intangible cultural heritage of the Tujia nationality,the Tujia brocade is a splendid treasure of the Tujia and even the Chinese nation after thousands of years of history.With the rapid development of modern industrialization,as an ancient folk art,Xilankapu is in urgent need of transformation for long-term inheritance and development.Nowadays,the booming cultural and creative industry is the biggest tool to help the transformation of folk art.After various investigations,the Tujia brocade is basically blank in the cultural and creative industry.Based on the pattern characteristics,color characteristics and practical possibilities of Tujia brocade,this article analyzes today's popular cultural and creative brands,combines hand-made and visual communication design methods,extracts elements,improves color,and makes a set of Xilankapu's text.Innovation design,and discuss how to apply it to the current popular cultural and creative products,thereby creating greater economic value,while maintaining the traditional characteristics of the nation,help the Tujia brocade to smoothly transform,follow the footsteps of this era,innovation was created,so that Xilankapu continued to develop under the tide of the industrial era.