Research On Song Rhyme Cultural And Creative Product Design Based On Narrative Theory

As an important part of traditional Chinese culture with distinctive Chinese style and identity,Song Rhyme culture is an important cultural symbol.Developing creative products based on Song Rhyme culture is one of the important means of bringing Song Rhyme culture into people’s daily lives.With the changing consumption consciousness of the new generation,consumers pay more attention to their emotional needs,cultural identity,and personality expression,and are more concerned about the cultural,practical,and innovative aspects of cultural and creative products.Narrative design can make users feel the inner plot,time and context in static products through product carriers,thus conveying the cultural stories and connotations contained in the products.This article builds a model and method for narrative design of Song Rhyme cultural and creative products based on narrative theory and narrative design.Firstly,systematic research on narrative cultural and creative products was conducted based on narrative theory,and the narrative elements and characteristics of narrative cultural and creative products were sorted out.Secondly,based on the analysis of the connotation and characteristics of Song Rhyme culture,as well as the research on the development status and market demand of Song Rhyme cultural and creative products,the design strategy and process of narrative Song Rhyme cultural creative products were proposed.The strategy includes the selection and determination of the Song-Yun cultural theme at the cultural level,the construction of the four elements of product narrative experience,including theme,plot,time,and perspective,at the level of narrative experience,and the selection of product carriers and the design of product representation at the level of product presentation.Then,the applicability and effectiveness of the narrative design method proposed in this article for Song Rhyme cultural and creative design were verified through design experiments.Finally,combining theory and practice,corresponding narrative cultural creative products were designed based on material culture,behavioral culture,and spiritual culture of Song Rhyme culture.The narrative design strategy for Song Rhyme cultural creative products proposed in this article expands the theory and methods of product design and verifies its value in enhancing the cultural expression of Song Rhyme cultural creative products through experiments.The product design practice based on this strategy provides specific cases and design inspirations for the design of Song Rhyme cultural creative products and related fields,helping designers better explore and express Song Rhyme culture.