Research On The Design Of Cultural And Creative Products In Kaifeng,henan Province From The Perspective Of Song Culture

Kaifeng is one of the eight famous ancient capitals in my country,with unique regional cultural resources and very favorable conditions for developing cultural and creative industries.In the context of the new era,the content and form of the cultural and creative industries also need to be more and more abundant to meet the increasingly personalized,subdivided and multi-level cultural consumption needs of consumers.During the development process of more than two thousand years,Kaifeng has produced a unique regional culture,and Song culture is one of the dazzling pearls.In order to accurately understand the history and cultural types of Kaifeng under the background of the Song Dynasty,this paper firstly analyzes the geographical environment and historical development of Kaifeng,and through the analysis of the evolution of the capital,it is concluded that the Song Dynasty was a dynasty in which Kaifeng’s economy,politics and culture reached a very high level.Due to the long history of Kaifeng,there are rich cultural types and strong regional cultural atmosphere.Through the sorting of Kaifeng regional cultural resources,various cultural forms of Kaifeng are analyzed.Song culture is the business card of Kaifeng’s cultural industry.Discovering the connotation of Song culture is of great significance to the development of Kaifeng’s cultural and creative industry.Through the analysis of the characteristics of Song culture,the representative elements of Kaifeng Song culture,Such as porcelain culture,clothing culture,architectural culture,painting art,etc.deeply excavate the unique connotation and value of Kaifeng culture in Song Dynasty,and combine historical culture with modern life.Finally,combined with actual cases,the existing cultural and creative products in Kaifeng are analyzed,and the current problems and solutions for the development of Kaifeng cultural and creative products are put forward,as well as the main points and methods of using Kaifeng Song cultural resources to design cultural and creative products.The theoretical approach to guide design practice.This paper takes the Song Dynasty as the background of the era,extracts the relevant elements of Song culture and Kaifeng culture for design practice,in order to meet the diversified needs of consumers,divides different groups of people and selects the carrier according to the characteristics of the group,and finally designs a series of songs containing the Song Dynasty.Elegant aesthetics and cultural and creative products that can reflect the regional culture of Kaifeng,and activate the excellent historical and cultural resources of the Song Dynasty.At the same time,the exploration of the expression of Song culture elements in modern cultural and creative design has certain enlightenment on the application of traditional culture and regional culture in the design of cultural and creative products,which is conducive to the dissemination and development of Song culture and Kaifeng regional culture in contemporary times.