Research On Gene Extraction And Design Transformation Of Zhuang Brocade Culture Based On Image Symbols

Zhuang brocade is a representative cultural creation of the Zhuang people,with a long history and profound cultural heritage.However,under the impact of modern social development,traditional Zhuang brocade lacks interaction with the public and is now in a dilemma of inheritance and generational decline.As a carrier of cultural inheritance,cultural and creative products have naturally become an effective form of promoting Zhuang brocade culture.The cultural images of cultural and creative products are presented in the form of image symbols.Therefore,using image symbols as a bridge to connect cultural images with cultural and creative product design,the extraction and design transformation of Zhuang brocade cultural genes are carried out based on the mapping and matching of images and cultural genes,in order to achieve the fusion of cultural surface symbols and deep images,enhance the emotional interaction between Zhuang brocade cultural and creative products and users,and promote the inheritance and development of Zhuang brocade culture.The research mainly discusses from the following five parts.Firstly,through literature review and research,the humanistic habitat,development and evolution,cultural value and connotation of Zhuang brocade are sorted out,and the relevant concepts and characteristics of image symbols and cultural gene theory are elaborated,providing a theoretical basis for subsequent research.Secondly,the image symbols of Zhuang brocade are analyzed from two dimensions: image and symbol.At the same time,the cultural gene theory is introduced to identify and construct the genetic lineage of Zhuang brocade cultural gene elements,clarifying the constituent elements of Zhuang brocade image symbols and cultural genes,and further exploring the mutual transformation relationship between image symbols and cultural genes.Once again,through the hierarchical analysis of image transformation in cultural and creative products,the "external layer" of the product and the "material layer" of the culture are used as the entry points for design transformation,the "internal layer" and "spiritual layer" are used as the foothold,and the image symbols are used as the bridge connecting the image to the design transformation of cultural and creative products,to construct the image symbol transformation process of Zhuang brocade cultural and creative product design.Next,using the 5W analysis method for design image positioning,cultural genes are extracted based on the mapping and matching between Zhuang brocade cultural images and cultural genes.By combining planar and three-dimensional composition methods,two-dimensional innovation and three-dimensional design transformation of Zhuang brocade cultural genes are achieved,transforming cultural images into products.Finally,we will conduct practical design of Zhuang brocade cultural and creative products,and verify the research results of this paper through the comparison of image evaluation results between designers and users.We hope to broaden our thinking for research on cultural and creative product design in relevant regions.