Research On The Application Of Zhuang Brocade Elements In The Design Of Cultural And Creative Products In The Context Of Non-genetic Inheritance

"Zhuang brocade" is a national arts and crafts fabric made by the Zhuang people using cotton yarn as the material and interlaced warp and weft.In 2006,the Zhuang brocade was approved by the State Council to be included in the first batch of"National Intangible Cultural Heritage List".The Zhuang Brocade Intangible Heritage is the embodiment of the Zhuang nationality’s national personality and the precious wealth of spiritual culture.It is a civilizational result created and accumulated by the Zhuang’s native national resources in historical practice activities.It is also the inspiration and cultural source of contemporary design for intangible cultural and creative design.However,Zhuangjin Intangible Heritage is facing a serious inheritance crisis.Based on the contemporary path of non-genetic inheritance,this article starts research from the perspective of design discipline,and conducts data collection,element analysis,content writing,and practical creation through research methods such as literature research method,field research method,and interdisciplinary research method.The article attaches importance to the overall research on the inheritance and protection of the intangible cultural heritage of Zhuang Brocade,aiming to activate the intangible cultural heritage of Zhuang Brocade through the innovative design of cultural and creative products and increase the economic added value of the intangible cultural heritage.There are six chapters in the article.The first chapter introduces conceptual explanations of the research objects of Zhuang Brocade,Intangible Cultural Heritage,and Cultural Creation,discusses the research background,summarizes related research content,and proposes to-be-solved problems and research frameworks;In the second chapter,the basic theoretical analysis of the derivation and inheritance value of the Zhuang brocade intangible heritage is carried out,and the current status and inheritance problems of the Zhuang brocade intangible heritage are analyzed.The third chapter mainly analyzes the Zhuang brocade intangible heritage elements that can be transformed into innovation The artistic characteristics of the "shape" and"meaning" of the design;Chapter 4 discusses the interactive relationship between intangible cultural heritage and cultural and creative products,and proposes the principles and methods of combining intangible cultural heritage and cultural creative products of the Zhuang Brocade,and points out that intangible cultural and creative products The key to the design is the innovation and characteristics of the author’s related research;Chapter 5 takes non-genetic inheritance protection as the design purpose,and uses the redesign of Zhuang brocade elements as the research object to extract typical design elements suitable for modern aesthetics.Finally,take the practice of cultural and creative products as an example to retain the logo of Zhuang Brocade and continue the cultural genes of intangible heritage projects,so that Zhuang Brocade elements can find suitable development carriers in the context of non-genetic inheritance,and better inherit the Chinese living state.culture.