Research And Practice Of Tujia Brocade Cultural Creative Product Design

The cultural industry is a cultural service and production-related activity that brings together the local environment,regional culture and historical humanities.The cultural industry has become the pillar of the national economy of Japan,South Korea and other countries.Cultural and creative products are an important derivative carrier of local culture and part of the cultural industry.Cultural and creative products(cultural and creative)are conducive to promoting the development of regional economy and culture and improving the regional The brand value of the cultural industry awakens people’s cultural identity and improves local cultural self-confidence,and also plays a decisive role in the promotion and dissemination of local regional culture.Tujia brocade is a characteristic brocade of Tujia people and a cultural treasure that has been handed down for thousands of years.Its unique aesthetic connotation and craftsmanship are well-known at home and abroad.The Tujia brocade has the unique national wisdom of the Tujia ancestors.Its birth and development are closely connected with the Tujia lifestyle.The brocade pattern records the bits and pieces of Tujia life,lifestyle habits,religious beliefs and Aesthetic customs are the accumulation and inheritance of the ancient Tujia culture,but due to the impact of contemporary global integration,the Tujia people ’s lifestyle has also undergone a corresponding change.challenge.How to effectively inherit and develop Tujia brocade is an important issue we are now facing.This article focuses on the cultural research of Tujia brocade,using modern design methods and processes to carry out cultural creative product design research and practice on Tujia brocade.This article focuses on how to effectively inherit the genes of culture in the process of Tujia brocade into cultural and creative products,and explore how to understand the needs of users to better guide the design.The systematic design process is used for research,development and design.The thesis is mainly divided into three parts:(1)Research and analysis of existing cultural and creative products in the market,summarize the characteristics of development,and propose that cultural and creative products should meet the principles of regionality,functionality,innovation and environmental protection.Some existing products of Tujia brocade are analyzed,and it is pointed out that the needs of users and the transmission of culture are not uniform,the innovation of existing products is not high,and the low utilization rate is the problem that hinders the development of Tujia brocade;(2)For the above problems,Establish a Tujia brocade culture model to extract typical Tujia brocade culture factors,use scenario story analysis to obtain the product demand for Tujia brocade at different ages,and then use the "dual-drill model" to develop the design process,which is finally used in cultural and creative product development Tujia brocade cultural and creative product design method and process of the four-diamond model "finding problems-determining problems-cultural resources analysis-cultural design factors-user research analysis-determining design concepts-carrying out design-determining design plans";(3)Tujia The brocade bag design is a case to verify the possibility that the design process guides Tujia brocade cultural and creative products And effectiveness.This article mainly wants to realize the spread,development and inheritance of Tujia brocade culture through the development of Tujia brocade culture and creativity.To contribute to the inheritance and development of Tujia brocade.