Research On The Packaging Design Of Local Specialties Under The Integration Of Rural Tourism

The integration of agriculture and tourism brings business opportunities for the sales of local characteristic products and puts forward new requirements for the packaging design of local characteristic products.The rural industrial structure is constantly being adjusted and upgraded,and tourism consumers are also developing towards the middle and high end.The packaging of local characteristic products is urgent to make innovation and change.In the face of fierce market competition and diversified consumer demand,how to make packaging an advantage in product competition is a problem that the majority of designers need to solve at present.Based on local features product packaging design as the research object,follow the"ask questions-analysis problem,problem-solving research train of thought,in the design,folklore,tourism,agriculture,psychology and other related disciplines theory based on the agriculture brigade fusion and the basic connotation of local features,analysis of the development of local characteristic product packaging and the status quo,and from modern agriculture,the tourists and local characteristics of the product itself in three aspects put forward the design requirements,and then combined with domestic and foreign outstanding design case to explore local characteristic product packaging design strategy,the key to" Gui merit goods "as the object of practice,The design strategy put forward by the author is applied to the packaging design of characteristic products in Yinan mountain area.In a word,the author hopes to explore the packaging with regional cultural characteristics that can not only adapt to market changes and meet consumer demand,but also become the disseminator of regional culture and the booster of rural economy under the background of integration of agriculture and tourism.