Research On Cultural Creativity And Tourism Product Design In Beijing And Tianjin

In March 2018,the state council established the ministry of culture and tourism,marking the formal rise of cultural tourism association as a national activity and the gradual emergence of the art industry as an important soft power of the country.More and more cultural and creative products have entered people’s lives,making them one of the representative local characteristics.How to better combine cultural and creative products with tourism products and successfully put them into the market has become a key problem to be solved.Numerous scenic spots,because of cultural and creative products have become the preferred place for people to travel.Culture creativity as an important part of tourism product development,the tourism products to the market reaction has very important significance,tourism product at present there are sparse and higher similarity of a series of problems,is no longer meet the needs of the general public,and cultural creativity to join as a key link in the process of tourism product conversion.Good cultural and creative product design is conducive to promoting the development of China’s cultural industry and creating a solid and influential long-term road for China’s cultural industry.This article takes the cultural creativity and tourism product design written by my mentor Zhong Lei as the subject research,starting from its sub-themes,and proceeding in-depth.Starting from the sub-topic,it starts to carry out in-depth research on the tourism products mentioned in the article.The term is product creative design,not tourism products in a broad sense.Driven by China’s basic national conditions.this paper starts from tourism products,faces the needs of the current market,and combines cultural creativity to design relevant products that adapt to the development of the market,so as to truly promote the development of the cultural industry.Comparison and analysis,this paper analyses research methods such as case reasoning,in combing the Chinese and foreign tourism products related to cultural and creative,combined with new development and implementation of policy in China,to our country culture creativity and the contrast research on status and existing problems of tourism products,using different regional cultural development compare the massive investigation and study,finally will focus on tourism products design,concrete design scheme is given.Himself in the third session of Paris and will,the British museum,Sanya,Hainan,such as Pingyao in Shanxi as an example,by analyzing its advantages and disadvantages,as a cultural creativity and tourism product design for matting andevidence,to guide research,of the Beijing and tianjin dual cultural creative tourism products to achieve the thorough analysis,reasonable Suggestions are given with the purpose of the design.In the process of research,the author pays attention to the successful cases and seeks for good design ideas and methods,so that the inherent culture of Beijing and Tianjin can be explored and developed more,and the good cultural creativity and tourism product design can be deeply rooted in people’s hearts,so as to promote the better development of China’s cultural industry.