Research On The Development And Design Of "The Gift Of FuGu" Rural Tourism Cultural And Creative Products

The rise of rural tourism has put forward new requirements for the inheritance and development of regional traditional culture.The combination of traditional culture and rural tourism and the promotion of tourism cultural and creative products with regional characteristics have become an indispensable part of rural tourism.Through the investigation of cultural products of rural tourism,the author finds that there are still some problems in the development of cultural and creative products of rural tourism,such as unclear regional positioning of products and serious homogeneity of products.This paper aims to study the visual expression of regional culture through the development and design of "The gift for FuGu" rural tourism cultural and creative products,reduce the homogeneity of tourism products,and create more space for the future market of FuGu county tourism cultural and creative products.This paper is divided into four chapters,from the theoretical concept to the design practice and application,from the cultural and creative products of regional cultural characteristics to the application of the way of research,systematically elaborated their own design thinking and design expression.The first chapter from the theory,elaborated the domestic and foreign rural tourism research present situation and this article research comprehensive narration.The second chapter analyzes and summarizes the cases of cultural and creative products of the same type of rural tourism through concept elaboration and literature review.This paper analyzes the current situation of FuGu tourism cultural and creative products,investigates and summarizes the existing problems and sorts out the basic design concept of "The gift for FuGu".The third chapter is the design practice chapter of "The gift for FuGu".This chapter is based on the consumption demand of FuGu cultural tourism market and determines the design content in combination with FuGu traditional culture.Through the analysis of cultural attractions,regional products and immaterial culture in FuGu county,design elements are extracted,and visual expression is achieved by means of element extraction and recombination,geometric abstraction,binary reconstruction and scene illustration.At the same time to brand building and product creativity do the corresponding design and application.The fourth chapter is the summary and prospect part.This paper summarizes the experience of the design practice of "The gift for FuGu",looks forward to the future prospect of the related cultural and creative design and puts forward some Suggestions for the promotion of cultural and creative products of FuGu tourism.