Packaging Design Of Tourism Cultural And Creative Products Based On Zhuzhou’s Industrial Cultural Connotation

At present,with technological innovation and the acceleration of urbanization,the research of industrial culture and the development of derivative products have become hot topics.Zhuzhou is a typical old industrial city of China as well as a new modern industrial city.This article is rooted in the connotation of Zhuzhou’s industrial culture to carry out cultural and creative products and packaging design and development,in order to shape Zhuzhou’s industrial cultural tourism cultural and creative brand.The focus is on the following three aspects.First,consulting relevant industrial cultural documents,analyzing and comparing relevant industrial cultural and creative products and packaging design at China and abroad.Focusing on Zhuzhou’s industrial culture,field investigations is carried out to refine and condense the connotation of Zhuzhou’s industrial culture and transform it into design symbols.Second,it summarizes the extraction principles of industrial cultural symbols and the application methods in the packaging design of cultural and creative products,and puts forward a focus on the four elements of "shape","rhyme","body" and "quality".Third,in truly design,typical symbols like logos,graphics and words are used to strengthen the brand of Zhuzhou industrial cultural and creative products.In order to make the packaging conform to ecological and safe the two main principles,reduction design and cushioning design methods are implemented in the product packaging structure: At the same time,emotional design is adopted in visual communication.The concise,clear,eye-catching visual symbols and symbolic colors are used to collectively show the foundation and characteristics of Zhuzhou’s profound industrial culture.The above research has demonstrated the industrial innovation and entrepreneurial spirit of Zhuzhou people while spreading the regional industrial culture,providing reference and reference for similar tourism and cultural creative products and packaging design,and at the same time promoting and promoting the modern development of Zhuzhou’s industrial,cultural and tourism industry.