The Research On Developing Strategy Of Zhonghai Asphalt(Sichuan) Company

Currently,global economic downturn trend is clearly,the growth in emerging economies is falling fast,especially China's oil refining capacity surplus,and asphalt production capacity swarm,in which the international and domestic industry grim situation,SiChuan company is facing a number of risks.But at the same time,as the country vigorously implement the "along the way",the joint development of Beijing,Tianjin and HeBei,and the three major development strategy of the Yangtze River economic belt has provided a rare opportunity for restructuring and development for the region which is located in southwest Sichuan special geographical location.Faced with the complex domestic and international production and operation environment,Make a suitable development strategy for Zhonghai Asphalt(Sichuan)Company is essential.The paper based on the basic theory of strategic management and the Basic Development Status of Zhonghai Asphalt(Sichuan)Company,At first use PEST analysis,Potter five forces model specific analysis of the current macro,industry and internal environment,the current political and legal environment conducive to the development of the company,the asphalt industry competition is more intense,the company the overall development is good,but in the operation,the problems the conclusion followed by science and technology;Secondly,formulate appropriate development strategy,this paper uses Delphi-SWOT analysis shows that the overall strategy is the stable development strategy,the competitive strategy is the difference strategy,the sustainable development strategy,the science and technology innovation strategy,the talented person enterprise strategy and the brand superiority strategy.At last,from raising the level of science and technology,improving human resource management,fining management,strengthening environmental management,enterprising culture building five aspects to ensure the implementation of company strategy.