| A Thermal Power Company started to put into operation in 2014.From the initial goal of stable operation to the current goal of safe and efficient operation,A Thermal Power Company has achieved the goal of safe and efficient operation.With the continuous optimization of technical and economic indicators,the company has entered A new stage of innovation and development,and raised higher demands from all levels of market,technology,management and development.On the whole,the enterprise is facing increasing pressure of environmental protection,the rise of coal price leads to A significant increase in costs,insufficient heat load,unreasonable talent echelon,serious aging of management positions,uneven ability level and other problems,which seriously restrict the healthy development of A thermoelectric company.Combing the development strategy of related theory,this paper,from the perspective of the enterprise strategy theory,through the PEST analysis,porter five models,such as strategic analysis method,in view of A thermal power company,industry and its environment to do in-depth analysis,clear A thermoelectric company environment,through the integrated use of SWOT analysis,around A thermoelectric company inside and outside the ministerial disadvantage,According to the actual situation of A Thermoelectric Company,the SWOT matrix of the company’s development is constructed,the development strategies available are analyzed and evaluated,the most favorable development strategy is selected,and the plan is made according to the development strategy,and the specific measures to ensure the smooth implementation of the development strategy are determined at the same time.The development strategy of A Thermopower Company proposed in this paper is conducive to A Thermopower Company to adapt to the increasingly severe environmental pressure and policy environment,and strengthen its market operation mechanism,which will have very important theoretical and practical application significance for the future development of power and thermal power enterprises. |