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Research On The Development Strategy Of Huadian A Company Under The Background Of Low-carbon Economy

Posted on:2020-03-11Degree:MasterType:Thesis
Country:ChinaCandidate:J P ZhengFull Text:PDF
GTID:2432330596497690Subject:Business administration
Abstract/Summary:PDF Full Text Request
At present,the low-carbon economy has become a new growth point and competition point in the economic development arena of all countries in the world.The low-carbon economy has brought about a qualitative breakthrough in the advancement of science and technology and the development of industries in various countries.The data shows that China's carbon emissions are already ranked first in the world.In the new process of the traditional economy to achieve a comprehensive transition to a low-carbon economy,power companies can only grasp this new transformation opportunity and accelerate the strategic transformation of the industry's energy structure in order to embark on a sustainable development path in the global economic transformation wave.Promote China's low carbon development process.In this context,this paper takes Huadian A as the research object,briefly introduces the theory of low-carbon economy and strategic management theory,and uses PEST analysis,Porter's five-force analysis,internal resources and enterprise management ability analysis to reveal Huadian.A company's internal and external environmental conditions and extract the key factors of influence,and established a key evaluation table for the internal and external environment of the enterprise.On this basis,the SWOT analysis method is used to select the alternative strategic plan,and then the QSPM matrix is ??used to rank the alternative strategic plan.Finally,the company's strategic choice is made according to the company's development mission,values ??and strategic goals,and finally the effective measures of the safeguard strategy is proposed.This paper chooses to improve the management level of enterprises,promote the development strategy of large hydropower,promote the development strategy of new energy,promote the establishment and development strategy of power sales companies,and point out the strategic direction for Huadian A to achieve the transition to a low-carbon economy.Relevant policies provide a basis for reference.
Keywords/Search Tags:electricity, corporate strategy, PEST analysis, Porter five-force analysis, SWOT-QSPM analysis
PDF Full Text Request
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