Research On Development Strategy Of NA Electrical Equipment Group

The electrical equipment enterprise is always an important part of China electric power industry,which carries the important mission of providing important equipment and key technology for the construction of power grid.At present,the state is sparing no effort to promote the strong smart grid construction,establish Global Energy Internet and to servethe development of new energy.Therefore,the electrical equipment enterprise is urged to strengthen strategyresearch which will lead the future progress.By this way,the enterprise will seize the opportunity and accomplish the overstepping development.This paper analyzes external and internal environment of NA Electrical Equipment Group thoroughly and do some research on advantages and disadvantages of itself objectively.And formulate the overall strategy of growth developmentbased on vertical integrations a result.Moreover,this paper propose to make the electricequipment operation and maintenance business to be the forward integrationdirection on the one hand,by establishing professional operation and maintenance service company,building standardized service system,developing intelligent operation technology,expanding the market.On the other hand,the paper propose to make IGBT R&d and packaging to be the backward integration direction,by constructing plant,accelerating the introduction of high-end talents,enhancing joint venture with quality company.The paper further puts forward the measures for thesafeguard of the strategy of NA Electrical Equipment Group including the R&D,marketing,manufacturing,resource,brand.The research on the strategy of NA Electrical Equipment Group will promote the enterpriseexploring and implementing new strategy to grasp the development opportunity.Moreover,it will bring new inspiration and new ideas to more companies of electrical equipment industry,which is of positive significance to accelerate the pace of change.