Study On Project Integration Management And Application For The Power Station Market Information Platform

As the rapid growth of China's economic,the power equipment market demands are developing to the direction of high efficiency,energy saving and environmental protection.Under the background of complicated market environment and fierce competition,how to grasp the power station project change well,understand our own products' competitiveness,make decisions in time and accurately,seize the market opportunities,is particularly urgent.A reliable market information management platform may be a key to improve market and sales management effectiveness.But in the process of actual implementation,for lack of a reasonable set of information integrated management system,it leads to lower efficiency of information collection,lack a quantitative analysis model of product competitiveness and no predictive function.It makes managers give decisions with subjective judgment in more case when improving product competitiveness and bidding.So it necessary to set up a mature and strong operability set of market information integrated management system,which is meaningful for bidding decision-making and project reference.The paper study on the core function of market information platform project in integrated management knowledge.In the project initiation phase,collecting requirements of integrated management for market information platform project.In the project planning phase,developing the charter,scope statement and management plan of the platform core function,market information collection,market analysis and market forecast.In the project executing phase,it design,monitor and control three critical function: It forms a set of market information management system and improves the efficiency of management in Sales and Marketing Department.It makes the information collection management build a set of circular and continuous improvement work process.Working process of information analysis is discussed,it also selects the key factors affecting the market,calculates the main factors of weight,and a quantitative analysis model of product competitiveness.Then it makes information analysis management more clearly.Prediction work of the platform is based on the information collection and information analysis,it establishes a bidding quantitative forecast model,a set of working process for market size prediction and bidding decision-making.In the project closing phase,through analyzing a coal bidding project case in China,the article provide a whole project bidding process from preparation period to finally order winning,which applied and analysed the market information platform project by used integrated management.Finally it is proved that the platform management process of the design is operable and scientific.The study makes information management of sales and market analysis in enterprise more positive and meaningful.It makes sales activities more efficient,more basis on market analysis,market and bidding forecast more scientific,help enterprise gain more market share.