C Auto Dealer Corporation Employees Satisfaction Analysis

In 2018,domestic auto dealers suffered a serious market downturn,and Chinese auto sales have experienced the first negative growth since 1990.With the help of the capital market,the emerging competitors of car dealers rely on new modes such as shared cars and Internet car maintenance,cause price wars in the form of subsidized users,posing a direct threat to the traditional business of automobiles.In the face of multiple pressures,most auto dealers are accelerating the process of transformational development,due to the decline in employee satisfaction which leads to series of human resources problems such as brain drain and insufficient employee enthusiasm.What’s more,the phenomenon of car dealers closing down has happened.This paper selects the leading automobile dealer C company in Zhongshan City,Guangdong Province as the research object.The company began to transform itself in 2017 and is actively preparing for listing in Hong Kong.By investigating and analyzing the employee satisfaction of C company,summarizing its influencing factors will help C company to test the implementation effect of transformational development and provide an objective basis for future management decisions.Based on theoretical research related to employee satisfaction,we conducted interviews with the senior management of C companies,and with the assistance of the Human Resources Department,we conducted 80 in-depth interviews and 910 questionnaires.Then,in the process of data statistics,we used factor analysis,correlation analysis,one-way ANOVA,etc.to display the survey results by describing statistics and statistical charts.Finally,Based on crossvalidation of interview results and data analysis results,the following main conclusions are drawn: this survey summarizes the diagnosis problems of the three dimensions of work itself,work stress and interpersonal relationships that affect the employee satisfaction of C company;work itself has a significant correlation with interpersonal relationships and work stress;different demographic variables differ in the work itself,interpersonal relationships,and work stress.Based on the above conclusions,C company can further improve employee satisfaction management by improving work quality,optimizing organizational soft environment and balancing employee work stress.