Research On The Development Strategy Of ZL Investment Holding Group

Under the background of the rapid development of the reform and opening-up policy in recent decades,the domestic construction industry has also achieved full growth.According to statistics,there are already eight Chinese construction enterprises in the world's top 500,and the gross output value of the construction industry reaches 1/4 of the gross domestic product.The economic pillar is becoming more and more stable,the construction industry is inextricably linked to the living needs of the people,and against the backdrop of the booming real estate industry over the years and the rapid changes in the domestic infrastructure environment,It is one of the industries that can give the living standard more intuitive feeling.With the rich spiritual civilization and material civilization,the people put forward a more stringent standard for the immediate needs of the people.In recent years,the integration of capital and new technologies has subverted the business logic of many traditional industries,the Internet,intelligent manufacturing,big data and other new technologies,greatly promoting the process of industrial innovation and empowerment.Many enterprises in the traditional industry,because of their inability to resist foreign invasion,have surrendered their arms one after another.As construction enterprises in the traditional industry,how can they master their own destiny and enhance their core competitiveness? It has become an important topic for construction enterprises to avoid becoming the role of working as a substitute for construction.This paper takes the ZL Group developed in Jilin Province as the research object,and makes use of the theory of strategic management and the analysis method of strategic management to carry on the research to it.This article first combs the domestic and foreign related theories to the construction enterprise,at the same time carries on the elaboration to the strategic management basic method which this article involves.Secondly,the PAST analysis tools and Porter five forces analysis model are used to analyze the external environment and competition of the enterprises,and the SWOT matrix analysis method is used to analyze the external opportunities and threats faced by the enterprises.And analyze the internal strengths and weaknesses of the company.Finally,based on the results of the analysis,the enterprise development strategy is drawn up.The design of the strategic plan follows the principles of sustainability,feasibility and controllability,with capitalization,platform,intelligence and green as the direction of development.The measures to improve the investment and financing ability of the enterprise,strengthen the project operation ability and expand the market channel by giving full play to the advantages of the capital operation platform are formulated,and on this basis,a series of safeguard measures for the implementation of the strategy are formulated.It is hoped that the strategic analysis of ZL Group will provide a reference for the transformation of the enterprise itself and a meaningful reference for the formulation of the development strategy of the construction enterprise at the same time.